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People on Elysium drive Bugattis

Product placement in movies is a big business, but is it always necessary? This is the question we asked ourselves when watching the movie trailer for Sony Picture's new film due out this fall called Elysium - a 22nd Century story about the privileged and elite who live in their own separate dwelling while Earth rots away. Toward the end of the trailer, a flying car flashes across the screen, and what familiar logo do we see on this car's rump? Yup, Bugatti.
Now, we're not saying that it's hard to imagine that in a future world - with a private inhabitance for the rich and cancer-curing machines - people would pilot flying Bugattis. It does seem like a questionable move on Bugatti's part, however, since it seems that the people of Elysium aren't exactly painted in a flattering light. We'll hold our official judgment about the movie and Bugatti's role in it, until we've watched the thing. Until then you can check out the official trailer below in which you'll also catch a glimpse of a post-apocalyptic Nissan GT-R (if you have especially sharp eyes).

Bugatti's final Divo is a tribute to its last official Le Mans entry

Bugatti's last official Le Mans entry served as a source of inspiration for its final Divo. The last unit in a sold-out 40-car run left the French firm's headquarters wearing a blue livery that echoes the track-bound variant of the EB110. Unveiled at the 2018 edition of the Pebble Beach Concours d'Elegance, and priced at around ˆ5 million (nearly $6 million) before customization options, the Divo stands proud as the first coachbuilt Bugatti released during the 21st century. It's much more than merely a rebodied Chiron; it's its own thing, and the two cars are technically different. "As well as unique design, customers who buy a coachbuilt model enjoy a new, individual driving experience. Each small series undergoes the same degree of development as would a larger production run," explained Pierre Rommelanger, the head of overall vehicle development at Bugatti, in a statement. The final Divo's anonymous owner wanted to channel the spirit of the EB110 that competed in the 24 Hours of Le Mans in 1994. Most of the exterior is painted in light blue, just like the race car, and the wheels are finished in gold. Parts of the lower body wear a darker shade of blue chosen to forge a link to the modern era, according to Bugatti. Blue also dominates the interior. French Racing Blue and Deep Blue were used to wrap parts like the seats and the dashboard, though it's interesting to note that the design isn't symmetrical. The driver's seat is lighter than the passenger's seat. Elsewhere in the cabin, matte gray carbon-colored trim pieces provide a touch of contrast. Spotting the final Divo won't require a well-trained eye. Bugatti notes none of the 40 examples built were identical. Customers worked directly with the brand to customize the paint, the leather upholstery, the stitching, and the trim. What doesn't vary from car to car is the engine: it's an 8.0-liter W16 quad-turbocharged to 1,500 horsepower. Selling cars is relatively easy; building them and delivering them on-time is harder. Bugatti ticked all three boxes, and the Divo project is finished. The one-of-a-kind La Voiture Noire (which reportedly cost $13 million) has been completed as well, so the French company is now working on bringing the EB110-inspired Centodieci to production. Related video:

Is this the world's first Bugatti Veyron art car?

The fourth annual Wilton Classic and Supercar Festival goes down on August 5th, and organizers of the event have come up with a supremely fast attention getter: a Bugatti Veyron art car. Well, almost. The Bug was wrapped in vinyl that was designed by an artist we've written about before, Ian Cook, known as Pop Bang Colour, who immortalized an image of the Chevrolet Camaro on canvas using radio-controlled cars.
Among the Gulf-inspired livery you might notice that this particular Veyron is called the "BUGARTI," typo intended. The livery isn't for nothing, with a Gulf-liveried McLaren F1 GTR Longtail scheduled to appear at Sunday's event. If you can get there, we've heard it's worth it. If you can't, there's a high-res gallery of the multi-chromatic Bugarti above.