2006 Bugatti Veyron. 980 Miles. Black/red Black Interior. San Diego on 2040-cars

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Bugatti opens two new US showrooms with no new cars to sell

Bugatti has opened two new dealerships in the United States. With dealers opening and closing all over the States each and every day, what makes these interesting? Well, the marque sold the last of its Veyron models and has yet to introduce the new Chiron that's expected to replace it. What that means, in short, is that Bugatti and these dealerships are in a holding pattern. But what a glamorous holding pattern it is. The dealerships in question are Bugatti Manhattan and Bugatti Miami. They both form part of larger multi-brand dealerships: Manhattan Motorcars and Braman Motors, respectively. And they are the first to feature the new showroom design penned in Molsheim for Bugatti dealers around the world. The dedicated showrooms promise to offer customers the chance to see a car up close, steep themselves in the lore and history of the brand, and customize their own like they would at the factory in Alsace. Following the New York and Florida dealers, the design is already set to proliferate to new showrooms in Munich, Monaco, and Tokyo in the coming months. The marque currently has 27 dealers in 13 countries around the world. In the case of Manhattan Motorcars, the Bugatti showroom forms just one part of its new location at the corner of 51st Street and 11th Avenue in the neighborhood known as Hell's Kitchen. The area also features dedicated showrooms for Bentley, Lamborghini, and Porsche – other high-end auto brands which, like Bugatti, fall under the Volkswagen Group umbrella. The dealer, which is now celebrating its 20th anniversary, also handles Rolls-Royce, Koenigsegg, and Lotus. The new five-story complex offers 150,000 square feet of showroom space, of which the Bugatti section takes up less than 1,000. Little wonder, since it has at most one model to display – and currently has none. Related Video: BUGATTI OPENS SHOWROOMS IN MANHATTAN AND MIAMI WITH NEW BRAND DESIGN - The two US dealers are the first in the world to have French super sports car manufacturer's new showroom design - New York dealer also moves to new address in Manhattan - Other global showroom locations with the new brand design are to follow - Bugatti Board of Management Member Stefan Brungs: "The new showroom concept is a fundamental investment in the future of our brand." Molsheim/New York City/Miami, November 6, 2015.

Bugatti has sold all nine of its Legend edition Veyrons

You may have balked at the release of each of Bugatti's Legend edition Veyrons and dismissed them as simple a way for the Alsatian marque to sell the last 50 cars it needs to move before it can put the series to rest. But what you can't argue with is the fact that it's working, because Bugatti has sold every last one of them.
The "Legendes de Bugatti" series launched, as you may recall, with the Jean-Pierre Wimille edition (pictured above and in the updated image gallery) at Pebble Beach this past August. The Jean Bugatti edition followed at the Frankfurt show, and the Meo Costantini edition debuted in Dubai. Each one is based on the Vitesse roadster and comes with a special paint scheme and interior palette created in tribute to a legendary driver from the marque's hey day in pre-war grand prix racing. Each of the three limited runs is limited to three examples, each of which, Bugatti has confirmed, has sold for around 2.2 million euros - equivalent to approximately $3 million at present exchange rates. And here we thought the million-dollar asking price for the original Veyron was a lot.
Before all is said and done, there will be three more of these special series - nine more examples - for a total of eighteen vehicles. Bugatti is set to unveil the fourth version next week in Geneva, anticipated to pay tribute to pioneering female driver Elisabeth Junek. We're still expecting Ettore's son Rembrandt Bugatti to be the subject of another one, leaving the sixth up in the air. Whoever those remaining examples honor, however, you can bet Bugatti will sell them all, which will only bring it closer to selling those last few Veyrons and moving on to its successor, whatever form it may take.

The Bugatti of belt buckles costs $84,000

For automotive enthusiasts, the name Bugatti is synonymous with high speeds. For racing fans, the name still reflects dominance in the pre-war era of grand prix racing. But in other circles, the Bugatti name is a status symbol, one that stands for the exclusivity that comes with such a high price tag.
It's no doubt to the latter category that Swedish pipemaker Desvall is marketing its Bugatti-branded hookah, and it's undoubtedly the same market to which Roland Iten is pitching this high-priced belt buckle.
Yes, a belt buckle. Not one designed to fasten the safety belt in an actual Veyron, mind you, but the high-priced clasp for a strap of leather to hold up your pants. The mechanical buckle is crafted in Switzerland using watchmaking techniques. The intricate mechanism uses 100 components to ratchet the belt tighter rather than relying on pre-cut holes in the leather.