1931 - Bugatti Royale on 2040-cars

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People on Elysium drive Bugattis

Product placement in movies is a big business, but is it always necessary? This is the question we asked ourselves when watching the movie trailer for Sony Picture's new film due out this fall called Elysium - a 22nd Century story about the privileged and elite who live in their own separate dwelling while Earth rots away. Toward the end of the trailer, a flying car flashes across the screen, and what familiar logo do we see on this car's rump? Yup, Bugatti.
Now, we're not saying that it's hard to imagine that in a future world - with a private inhabitance for the rich and cancer-curing machines - people would pilot flying Bugattis. It does seem like a questionable move on Bugatti's part, however, since it seems that the people of Elysium aren't exactly painted in a flattering light. We'll hold our official judgment about the movie and Bugatti's role in it, until we've watched the thing. Until then you can check out the official trailer below in which you'll also catch a glimpse of a post-apocalyptic Nissan GT-R (if you have especially sharp eyes).

Check out the classic cars that the Bugatti Tourbillon traces its roots to

MOLSHEIM, France — Bugatti unveiled the new, 1,800-horsepower Tourbillon at its historic headquarters in Molsheim, France. While the Chiron's successor was the uncontested star of the show, the brand displayed an impressive selection of classics to give attendees a glimpse into every facet of its past. The roster included grand prix-winning race cars, ultra-luxurious sedans, elegant coupes, and even a small, city-friendly electric car. Enthusiasts tend to associate the Bugatti name with hypercars, but there's more to the brand than four-digit horsepower figures and speed records. In the late 1920s and early 1930s, the company made one of the most luxurious cars in the world: the Type 41, which is also known as the Royale. It stretched 252 inches from bumper to bumper in its longest configuration (several body styles were available) and its wheelbase measured nearly 170 inches; I've owned cars that were shorter than that. Power came from a 12.8-liter straight-eight engine. Pictured in our gallery above, the example Bugatti displayed at the Tourbillon unveiling features 24-inch wheels, the famous "Dancing Elephant" hood ornament, and a closed rear cabin with windows made of reinforced glass. The front compartment is always open, and the rear passengers could talk to the driver using an intercom system called a Motor Dictograph. The behemoth of an engine made about 300 horsepower at 1,800 rpm, which was enough to unlock a top speed of about 124 mph — that was a supercar-worthy figure a century ago. Bugatti has explored the more family-friendly side of its heritage on several occasions over the past few decades, though none of its projects have reached production. In the 1990s, when the brand was owned by Romano Artioli and based in Italy, it experimented with a Giorgetto Giugiaro-designed super-sedan called EB112 and powered by a 6.0-liter V12. In 1999, after joining the Volkswagen Group, Bugatti showed a four-door, W18-powered concept called EB218. Ten years later, the 16C Galibier made its debut as a potential follow-up to the Veyron. Racing has been part of Bugatti's DNA for over 100 years; it has won major events like the Targa Florio and the 24 Hours of Le Mans. Four vintage race cars illustrated this part of its heritage at the unveiling, including a surprisingly futuristic model from 1923 called Type 23 and nicknamed Tank. Take a look at its bodywork and you'll immediately understand why.

Here's how to cook a Christmas dinner like Ettore Bugatti

Ettore Bugatti is primarily known for building championship-winning race cars, such as the Type 35, but his interests extended far beyond the automotive industry. He developed airplanes, he sketched boats, and he experimented with various gadgets, including a pasta machine he designed himself. He was also an excellent cook, and Bugatti has cracked open its archives department to share some of its founder's favorite recipes. When he wasn't in his workshop, or selling electric runabouts to the world's elite, Bugatti liked to spend time in his kitchen fine-tuning recipes. He tested different ingredients, and he also mapped out the exact way each meal's table needed to be set; he notably replaced flowers with baskets of exotic fruits, and he created his own cutlery set. Highly accurate sketches (pictured) were handed out to members of his staff to convey his instructions. He served the folks he invited for Christmas the same dinner each year: minestrone as a starter, blazed duck breast with truffle puree and cassis sauce as a main course, and strawberry gratin for dessert. Bugatti listed the ingredients and the instructions in a post published on its media site. It's certainly not a quick and easy meal to make for novice cooks, but it's a lot faster and simpler than building a Chiron, which takes several weeks. Enthusiasts who want to dive deeper into Bugatti's ties to food need to travel to the Alsace region of France, the company's historic home. Although he never operated his own restaurant, he convinced three of his friends to create an establishment called Clos Saint Odile in Obernai, a picturesque town about 15 minutes away from Molsheim and surrounded by vineyards, so that his customers would have a suitably upmarket place to dine in. It still exists today, though it's called La Fourchette des Ducs, and it was awarded two stars in the Michelin Guide. Keep your ears peeled. You may hear a W16 engine roaring to life in the nearby Atelier. Related Video: