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Bugatti opens two new US showrooms with no new cars to sell

Bugatti has opened two new dealerships in the United States. With dealers opening and closing all over the States each and every day, what makes these interesting? Well, the marque sold the last of its Veyron models and has yet to introduce the new Chiron that's expected to replace it. What that means, in short, is that Bugatti and these dealerships are in a holding pattern. But what a glamorous holding pattern it is. The dealerships in question are Bugatti Manhattan and Bugatti Miami. They both form part of larger multi-brand dealerships: Manhattan Motorcars and Braman Motors, respectively. And they are the first to feature the new showroom design penned in Molsheim for Bugatti dealers around the world. The dedicated showrooms promise to offer customers the chance to see a car up close, steep themselves in the lore and history of the brand, and customize their own like they would at the factory in Alsace. Following the New York and Florida dealers, the design is already set to proliferate to new showrooms in Munich, Monaco, and Tokyo in the coming months. The marque currently has 27 dealers in 13 countries around the world. In the case of Manhattan Motorcars, the Bugatti showroom forms just one part of its new location at the corner of 51st Street and 11th Avenue in the neighborhood known as Hell's Kitchen. The area also features dedicated showrooms for Bentley, Lamborghini, and Porsche – other high-end auto brands which, like Bugatti, fall under the Volkswagen Group umbrella. The dealer, which is now celebrating its 20th anniversary, also handles Rolls-Royce, Koenigsegg, and Lotus. The new five-story complex offers 150,000 square feet of showroom space, of which the Bugatti section takes up less than 1,000. Little wonder, since it has at most one model to display – and currently has none. Related Video: BUGATTI OPENS SHOWROOMS IN MANHATTAN AND MIAMI WITH NEW BRAND DESIGN - The two US dealers are the first in the world to have French super sports car manufacturer's new showroom design - New York dealer also moves to new address in Manhattan - Other global showroom locations with the new brand design are to follow - Bugatti Board of Management Member Stefan Brungs: "The new showroom concept is a fundamental investment in the future of our brand." Molsheim/New York City/Miami, November 6, 2015.

Jacob & Co. Bugatti Chiron Tourbillon puts a mini W16 engine in motion inside a watch

In early 2019, Bugatti ended its 15-year watch partnership with Swiss watchmaker Parmigiani Fleurier and inaugurated a new collaboration with New York watchmaker and jeweler Jacob & Co. — the latter firm once known for helping define the bling-bling era in American music. When announcing the new tie-up at the global timepiece showcase Baselworld in March last year, Jacob debuted two new limited-edition watches, both based on extant Jacob models. The $545,000 Twin Turbo Furious Bugatti Edition reworked the watchmaker's Twin Turbo Furious timepiece, and the $37,000 Bugatti Chrono Edition Limitee 100 Ans celebrated Bugatti's 110th anniversary and was based off Jacob's Epic X Chrono. Yet, as the partnership promised to push "the limits of what seems mechanically possible," a new and incredible watch would be needed, so Jacob spent a year developing this, the Bugatti Chiron Tourbillon. Behind its sapphire crystal there's an automaton suspended inside the case mimicking the movement of the Chiron's W16 engine.               View this post on Instagram                   [Sound On] Capturing the #Chiron. Ever since the first automobiles competed for the fastest laps and times, watches and cars have been inexorably linked. Car aficionados love watches, reveling in the mechanical precision, beauty, and performance of both. But watches could never capture the feel, energy, and power of a high-performance car engine.? ?? That is... until today. Introducing the new Bugatti Chiron 16 Cylinder Tourbillon from @jacobandco. #jacobandcochiron? .? .? .? .? .? .? .? .? #jacobandco #jacobandcowatches #hautehorlogerie #hautehorology #inspiredbytheimpossible #bugatti #bugattichiron A post shared by Jacob & Co. (@jacobandco) on Apr 8, 2020 at 7:59am PDT The animated engine serves no timekeeping purpose, it's there for show — and it's quite the show. Pressing the pusher crown at the base of the case sets the engine in motion for about 20 seconds; a stainless steel crankshaft milled from a single ingot pushes stainless con-rods and pistons inside a sapphire crystal block, and two spinning turbochargers can be viewed through a window on the side of the case. After three runs, the engine's barrel needs to be recharged by turning the center crown counterclockwise, then it's ready for another three goes.

Sounds like Bugatti is about to debut a 57 SC Atlantic-inspired design

In early February, a rumor popped up that Bugatti was bringing an extremely special multi-million-dollar one-off custom to the 2019 Geneva Motor Show. This week, Bugatti put out a teaser on social media that hinted at a new 57 SC Atlantic-inspired design. Could the two be related, or are automotive enthusiasts in for two major surprises? Maybe we've been watching too much "True Detective" and have the itch to put clues together, but a peculiar timeline has begun to take shape surrounding what's to come next for Bugatti. On Feb. 12, we picked up a report from The Supercar Blog that said ex-VW boss Dr. Ferdinand Piech had ordered a one-off Bugatti that cost about $18 million and would debut in Geneva. On Feb. 18, Bugatti began a social campaign that celebrated the 80th birthday of the famed 57 SC Atlantic, highlighting each of the four examples that were built. The Bugatti Type 57 SC Atlantic is one of the most mystical cars in automotive history and the star in the Hollywood movie OVERDRIVE. To find out more about its real life story, stay tuned! #Overdrive #Bugatti #BugattiAtlantic #Type57SC #BugattiHistory #Bugatti110Ans pic.twitter.com/RRhttBc6mI — Bugatti (@Bugatti) February 18, 2019 On Feb. 24, Bugatti publicly wondered if the design of the 57 SC Atlantic could be reinterpreted in the modern automotive landscape. Jean Bugatti's 57 SC Atlantic cannot be re-created, but what do you think? Can we translate its design language into the 21st century? #Bugatti #BugattiAtlantic #Type57SC #BugattiHistory #Bugatti110Years #Bugatti110Ans #JeanBugatti #BugattiDesign #BugattiDesignLanguage pic.twitter.com/HUKPQAkCUq — Bugatti (@Bugatti) February 24, 2019 And today, Feb. 25, Bugatti posted an interview with Deputy Design Director Etienne Salome in which he added a couple more hints. He starts by saying, "When the team and myself started to design this car," which suggests the Atlantic-inspired car is indeed real. He goes on, referencing Jean Bugatti: "How would he translate the timeless beauty and the elegance of his own private Atlantic onto a modern-day Bugatti?" Bugatti's Deputy Design Director Etienne Salome tells us, what it would need to revive the 57SC Atlantic in the 21st century. #Bugatti #BugattiAtlantic #Type57SC #BugattiHistory #BugattiStory #Bugatti110Years #Bugatti110Ans #JeanBugatti pic.twitter.com/zoHagIElSP — Bugatti (@Bugatti) February 25, 2019 The second piece of information there could be taken literally or figuratively.