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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley officially returns to racing at Gulf 12hr

For a company with a tendency to name its cars after parts of the Circuit de la Sarthe like Arnage and Mulsanne, Bentley sure has been gone from endurance sportscar racing for a long time. It famously won the 24 Hours of Le Mans five times in the 1920s, but didn't come back until 68 years later to win again in 2003. That was the last time Bentley competed on the world stage... until now.
Bentley first revealed its rekindled racing ambitions with the Continental GT3 at the 2012 Paris Motor Show. The car would be developed for privateer racers, and that's all led up to this point. Team M-Sport, which you may know better for having run Ford's World Rally Championship team, was charged with developing the car, and it entered the new racecar this past weekend in the Gulf 12 Hours in Abu Dhabi. There, on the Yas Marina Circuit in the United Arab Emirates, the Continental GT3 diced it with GT3 versions of the likes of the Ferrari 458, Mercedes-Benz SLS AMG and McLaren 12C.
So how did it fare on its first time out? Well the race is split into two six-hour sessions, and the Conti finished third in the first heat (behind the AF Corse Ferrari and Black Falcon Benz) and fourth in the second (just edged out by another 458 entered by Kessel Racing). Not a bad outcome for Bentley's first race in a decade. And the Abu Dhabi race was essentially a dress rehearsal for next season when the Continental GT3 will be entered in the full 2014 Blancpain Endurance Series.

Bentley builds a Continental GT as tribute to the car that inspired the model

Bentley is staying quite busy with its tribute models. It's built yet another 2023 Continental GT, in Azure trim, that's based on a notable past model. But unlike the Bathurst cars, this one appears to be just for Bentley, and it's based on a much older car: a 1953 R-Type Continental. More specifically, it's based on the 1953 R-Type Continental Bentley keeps in its historic fleet. It's a car that was purchased by the company in 2001 and has been maintained and preserved. The R-Type Continental is an important model for Bentley for a couple of reasons. It's a neat model on its own as a coupe version of the R-Type sedan that got a relatively light aluminum body, and its 4.6-liter straight-six could propel the Continental to nearly 120 mph. But it also was the inspiration for the first-generation Continental GT launched in 2003. So this special Continental GT Azure brings everything full circle. It's painted Old English White with a Cricket Ball leather interior to match the white-over-red of the '53 example. Bentley says the Burr Walnut wood trim with boxwood inlays was given a natural finish lacquer to match the aged wood on the old car. And as an Azure, this Continental GT comes with a variety of comfort-oriented features such as the active anti-roll bars and ultra-adjustable seats with massage. Under the hood is the standard twin-turbo 4.0-liter V8 making 542 hp. Related video: