Bentley Turbo R on 2040-cars

Auto blog

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2019 Bentley Bentayga Hybrid arrives at the 2018 Geneva Motor Show

It's been more than three years since the Bentley Bentayga Hybrid was announced. The British automaker's ultra-lux SUV was released with a 600 horsepower W12, though a diesel variant is available in Europe and a gasoline V8-powered model will soon go on sale. At the 2018 Geneva Motor Show, Bentley finally unveiled the new Bentayga plug-in hybrid with 31 miles of range and a full charge in just 2.5 hours. The Bentayga Hybrid uses a turbocharged 3.0-liter V6 paired with an electric motor. Details on the battery capacity, power output and fuel economy haven't been announced, but expect huge improvements over the current model's abysmal 12 mpg city and 19 mpg highway EPA rating. Like other hybrids, the Bentayga's E Motor acts as both an electric motor and a generator. Bentley says the hybrid will get 50 kilometers or about 31 miles of range on the European cycle. View 12 Photos Power is still sent to all four wheels. Four on-road driving modes — Sport, Bentley, Comfort and Custom — will be joined by three new modes. Using what used to be the start/stop switch, drivers can change between EV Drive, Hybrid and Hold modes, the latter holding battery power for later use. The instrument cluster and infotainment screens have been revised, with an EV Drive meter joining the traditional tachometer. A battery charge meter replaces the coolant temperature gauge. In order to maximize fuel economy and electric range, Bentley uses the satellite navigation to calculate the best use of the powertrain. When a destination is set, the nav system will talk to the computer to determine the best times to use the electric motor, holding the battery's charge until it's most efficient. Ideally, Bentley says the system will deplete the battery's charge completely just as you arrive at your destination. A smartphone app allows owners to remotely check the charge status or search for charging stations along a route or in an area. Other features include remote heating and cooling that will have the car at a set temperature when you're ready to go. A full charge should take 7.5 hours on a standard outlet or 2.5 with a in-home charger. Bentley has you covered here and has partnered with designer Philippe Starck on a custom charger. While it doesn't charge any faster than other chargers, it is quite a stylish piece of equipment. Visually, the Bentayga Hybrid doesn't differ much from the standard gasoline model. The charging port mirrors the fuel filler door on the opposite side of the car.

This Bentley Bentayga takes fly fishing very seriously

Bentley's Mulliner coachbuilding division has put together a kit for what we assume are maybe three Bentayga drivers that enjoy fly fishing. As the company tells it, the kit packs everything a fisherman could need for a successful day on the river right in the big soft-roader's cargo hold. It's packaged in the only Bentley that has a chance of getting you to that river, too. Mulliner's upholstery and trim expertise is on full display – everything in the kit is either covered in saddle leather with white contrast stitching or finished in Burr walnut. The four leather-wrapped tubes on the underside of the tonneau cover house the fishing rods, while the master tackle box, refreshment case, and a box for stowing waders and boots sit on the cargo floor. Mulliner loaded down the tackle box with tools, cotton, hooks, and feathers to tie flies, and it includes four reel cases milled from solid aluminum. The refreshment case doesn't actually come with refreshments, but it does have three metal flasks and a set of china tableware, plus a food storage compartment. The tackle box and refreshment case both slide out for easy accessibility, and if an owner is short on seating, the entire housing can serve as a small bench. The waterproof storage compartment is removable, too, in case you need cargo space instead of pole storage. The best thing about this kit is the lengths Mulliner went to in order to keep the rear of the vehicle dry and fresh – the floor is waterproof and there's an electronic dehumidifier to keep things from smelling funky. Bentley didn't say when the fly fishing kit will be available, and because this is an ultra-exclusive luxury car, pricing wasn't published. Related Video: Featured Gallery Bentley Bentayga Fly Fishing by Mulliner View 9 Photos News Source: BentleyImage Credit: Bentley Bentley Crossover Luxury bentley bentayga Mulliner