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Bentley targets audiophiles with custom Continental at CES

Bentley brought a unique version of its Continental GT V8 S to CES this year, packing a unique sound system crafted by the audio trendsetters at Monster. And with it, Bentley's Mulliner customization department outfitted the luxury status symbol in singular style. The Monster by Mulliner features 16 speakers and 3,400 watts of aural stimulation for an in-car audio system not offered for production. In addition to the surround sound system, Mulliner decked the Conti out in Onyx black with red accents and gloss black wheels hiding red brake calipers. The interior features a custom 3D laser-etched dashboard panel and piano black trim as well as specific embroidery and tread plates. It even has a pair of 24-karat gold wireless headphones housed in a special compartment inside. The result is a decidedly different take on the ubiquitous luxury car than the stone veneer panels that Mulliner most recently announced. Bentley suggests in the statement below that the Monster by Mulliner will be offered as a limited edition, "designed to appeal to young professional athletes and musicians." It's certainly not for the timid, but we wouldn't be surprised to see them popping up in music videos and the parking lots outside stadiums in the near future. Related Video: BENTLEY AND MONSTER DEBUT "MONSTER BY MULLINER" CONTINENTAL GT V8 S FEATURING PURE MONSTER SOUND AT CES 2016 IN LAS VEGAS - Handcrafted by Bentley's Mulliner Division and inspired by Monster - Spectacular limited production vehicle designed to appeal to young professional athletes and musicians (Crewe / Las Vegas, NV, January 6 2016) Monster, the world leader in high-performance audio, has teamed up with Bentley Motors' bespoke coach-building division, Mulliner, to create a stunning and uniquely Monster-inspired "Monster by Mulliner," which makes its debut at CES 2016. The show-stopping Bentley Continental GT V8 S, which reflects Monster's attitude of "Always Lead, Never Follow," is designed to appeal to the target market of young professionals and movers and shakers in sports and music. The "Monster by Mulliner" Continental GT V8 S is a bespoke vehicle that will inspire those who want a ride with a bold look and incredible audio performance designed by Monster. Monster's latest innovations in audio technology bring the power of today's music into this Bentley's luxurious cabin.

A diesel V8 is the perfect engine for the Bentley Bentayga

Endless, effortless torque is something that's so often taken for granted. Sure, horsepower figures make all the headlines, but the sensation that comes with immediate and readily available thrust is something that can't be overstated, especially in luxury vehicles. High-strung, high-horsepower engines are great in certain applications, but Bentley owners don't want to work for the power, they just expect it to be there. That's why the 4.0-liter diesel V8 from the Audi SQ7 and its 664 lb-ft of torque make perfect sense for the new Bentley Bentayga. We've known for a while that Bentley is planning a diesel variant of the Bentayga, but it wasn't clear from where the engine was being sourced. According to Telegraaf in Holland, Bentley is pulling the diesel from the heart of its sibling Audi, and it won't be an effort to improve fuel efficiency. The all engine features two exhaust-driven turbos plus a 48-volt compressor that effectively cuts lag to nothing and propels the SQ7 TDI to 62 mph in 4.8 seconds. Expect a similar number in the Bentley. This engine is exactly what the Bentayga needs. There is nothing wrong with the W12 in the standard model, and you could argue a 12-cylinder engine is a better fit in a Bentley. But that's just because W12 sounds better than diesel. While the gasoline engine may more powerful and therefore make the vehicle quicker (leading to that " fastest SUV" claim Bentley loves), no owner will actually be racing their Bentayga to its theoretical top speed of 187 mph. They will be racing away from stoplights, though, in an effort to leave more plebeian cars and SUVs behind. All that low-end grunt is what those owners really want. It's unclear if Bentley will bring the Bentayga diesel to the United States, and given the current state of diesel here, the proposition seems unlikely. Expect an official debut at the Paris motor show in October. Related Video: News Source: Telegraaf Rumormill Bentley SUV Diesel Vehicles Luxury bentley bentayga audi sq7

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: