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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2015 Bentley Mulsanne Speed unleashes a tidal wave of torque

811 lb-ft of torque puts the Mulsanne Speed out ahead of every so-called muscle car on the market and eclipses most million-dollar hypercars.
Those in the market for a sedan with equal levels of performance and luxury would do well to stop by their local Bentley dealership, and have a look at the Flying Spur. Though not available in Speed trim like the previous four-door Continental, the W12 model already packs the 616-horsepower 6.0-liter twin-turbo W12 from the Continental GT Speed - and we wouldn't be surprised to see the British automaker come out with an even more performance-oriented version in the future. But what about the Mulsanne?

Bentley Continental GT Mulliner Convertible turns thread into bling

Bentley spent 18 months developing the technique for its double diamond stitching, which uses 712 stitches to sew a diamond pattern inside a larger diamond pattern. Created for the new-generation Continental GT, the English automaker said in December 2019 that three-quarters of Continental GT customers order the feature. When a little is good, more is better, so Bentley's Mulliner division has worked up the Continental GT Mulliner Convertible, putting more of the double diamond motif all around the car. It starts with the new double diamond grille, the pattern placing a small silver diamonds inside black, diamond-shaped mesh. The black and silver theme repeats in the custom side vents, the new, 22-inch, 10-spoke Mulliner wheels picking up on the two colorways. The cabin's been laid out with double diamond all over — nearly 400,000 stitches worth of it, from the seats to the doors and, for the first time, on the tonneau cover. The diamonds can be specced in two colors that contrast against the primary leather color, a design line across the instrument panel and the doors adding a third accent. Mulliner has laid out eight different three-color combinations to get potential customers started, because Mulliner is thoughtful like that. But of course, any hue is fair game, wallet depending. Further flourishes inside include a diamond-milled finish for the center console, and a Breitling clock set inside four chrome rings. It's no wonder Mulliner chose the droptop for this showcase, intent on showing the world what the craftspeople in Crewe can do.  Upon delivery, buyers receive their two keys inside Mulliner-branded presentation boxes that match the three-way color scheme inside the convertible, the keys themselves ensconced in color-matched cases with contrast stitching. Details, details.  We'll get a closer look at the Continental GT Mulliner Convertible at the Geneva Motor Show next month, where it will share the stage with an even more intense work of Mulliner, the Bacalar, responsible for demonstrating "the future of coachbuilding." Related Video: