1989 Bentley Turbo R Base Sedan 4-door 6.7l on 2040-cars

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A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2018 Bentley Continental Supersports | More exciting than space travel

For the final song on their delightfully buoyant and mordant 1996 album This is a Long Drive for Someone with Nothing to Think About, Pacific Northwest indie rock band Modest Mouse penned an even more cynical response to David Bowie's already nihilistic ode to interstellar flight, "Space Oddity" The song imagines the life of a lonely female passenger on a flight to some distant lunar satellite, lost in post-gravitational anomie ("She's the only rocketeer in the whole damn place/They gave her a mirror so she could talk to her face.") Dreading the endless blankness of her voyage as much as the senseless achievement of reaching its destination, the unnamed woman wishes she could just read a dime-store novel and return home. It is titled, poignantly, " Space Travel is Boring." We recently visited the Kennedy Space Center in Cape Canaveral, Florida, NASA's literal launch pad for the Apollo missions and the Space Shuttle. Since there are currently no rockets going up, Space Florida's Shuttle Landing Facility did us the favor and allowed us to use the 3.5-mile-long runway built for the Shuttle — literally, the longest stretch of underutilized, perfectly straight, perfectly paved roadway in the world — for a series of automotive maneuvers. Our vehicle of choice was the $293,300 2018 Bentley Continental Supersports. This was decidedly not boring. The Supersports is an enhanced version of an already extremely potent vehicle. Featuring an upgraded crankshaft, torque converter, and turbochargers for more power and improved power delivery, the Supersports' 6.0-liter W12 engine produces an even 700 horsepower, and 750 lb-ft of torque. That makes this the most powerful and fastest Bentley ever made. Sixty miles per hour is dispatched in 3.4 seconds on the way to a maximum velocity of 209 mph. The largest carbon ceramic brakes of any production car come as standard equipment, as do carbon fiber hood vents, front splitter and rear air diffuser, side trim, and a planed long-board of a rear wing. Handsome 21-inch lightweight forged wheels are also part of the package, though, really, weight savings is almost irrelevant in this vehicle. The Supersports weighs over 2.5 tons, or about as much as one of the tread belt shoes on the diesel/electric crawler used to tug the 70-million-pound Space Shuttle and its boosters out onto Canaveral's runway. We were tugged out onto the runway as well, though in a slightly different fashion.