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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley Bentayga V8 Design Series embraces the darkness

It is a truism that designers love the color black, and the hue features prominently in the Bentley Bentayga V8 Design Series. Outside, the Design Series comes standard with the Bentayga's optional Blackline package, which includes black trim, black exhaust outlets, and a body-color lower front fascia. The Design Series also gets a special set of seven-spoke Paragon alloy wheels in dark gray. In a trick seen also on — ahem — Rolls-Royce, the wheels feature self-leveling center badges, which means the "B" is never at an incorrect angle. Designers hate that. While the exterior is offered in colors other than black, the interior comes exclusively in black (Bentley's "Beluga"), but with a contrasting accent color — red, orange, white, or blue — that runs across the dash and on the sides of the center console. It is also seen in the seat leather perforations and in the binding of the deep-pile floor mats. Carbon-fiber trim on the dashboard and door panels has a special diamond-weave pattern, while gloss-black center console trim provides still more blackness. A Breitling clock in the dash is not black — it has a mother-of-pearl face. Other included goodies are "Comfort" seats, door sills with an illuminated "Bentley" treadplate, and drilled-alloy pedals. The Design Series is exclusive to the eight-cylinder Bentayga, which is powered by a 542-hp V8. We'd say that buyers of the 12-cylinder model or the Bentayga Hybrid are out of luck but they can probably lean on Bentley's Mulliner in-house customizing operation to approximate something close. But then, if you're going the full Mulliner route, why not get a little more imaginative? Maybe with something like the Bentayga for falconry or this paean to fly fishing? Just be sure to spec those self-leveling wheels — after all, one's B should always be upright.

Bentley going back to Pikes Peak with a Continental GT

Bentley is headed to the clouds again, with Rhys Millen once more at the wheel. The English luxury brand took on the Pikes Peak International Hill Climb last year with a Bentayga, Millen setting a production SUV record of 10:49.902. This year the duo want to claim the production car record over the 12.42-mile, 156-corner course with the new W12-powered Bentley Continental GT. The Pikes Peak organization doesn't list "Production Car" on its list of records. The closest we could find is a record run of 10:26.896 set by David Donner in a 2014 Porsche 911 Turbo S in the Time Attack 2 class. It appears a production car only needs the necessary safety gear like a roll cage and fire extinguisher to qualify for Time Attack 2. An Acura NSX won the category in 2016, just two seconds off Donner's time. Bentley is already working on its run and likely has simulations showing it can outdo Donner's time, but this will be a battle of lean vs. largesse. The Continental GT has all-wheel drive like the 911 Turbo S, and one more gear in its eight-speed dual-clutch gearbox compared to the Porsche. The Turbo S put out 560 horsepower and 553 pound-feet of torque, compared to Millen's ride getting 626 horsepower and 664 pound-feet of torque. But the Bentley weighs roughly 1,400 pounds more than the Porsche, a healthy handicap to drag up to the 14,115-foot summit. Millen's the man to make the attempt, though, having raced up the mountain 25 times and taken five overall and seven class victories. The race goes down - or up, rather - on June 30.