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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley unveils Continental GT ice racer

Bentley has unveiled a new special edition of its Continental GT coupe with photos taken high in the Austrian Alps. On Monday, we were shown teasers of a Conti GT swathed in an eye-popping blue done up to look like an all-wheel-drive backcountry snow eater, and now all has been revealed. This particular Continental GT will be running in livery that pays homage to its fraternal twin, which won the Pikes Peak International Hill Climb in 2019 and shares the same factory-built, twin-turbocharged W12. The 6.0-liter engine offers 626 horsepower and 664 pound-feet of torque. Bentley says it'll do 0-60 mph in 3.6 seconds on the way to a top speed of 207 mph. Bentley says the the car’s three chamber air springs, 48V active anti-roll control system and iron brakes are entrusted with the cool running of the Continental GT on the purpose-built ice track — their pun, not ours.  Going further, a number of clues points toward an off-road-ish variant of the Continental GT. ThereÂ’s the more rugged-looking treatment of the lower front fascia, where the fog lights are now encased in black trim that also lines the wheel arches, and Pirelli tire logos are displayed prominently at each front quarter. ThereÂ’s also a ski rack on the roof, which may also feature front-illuminating LED lamps, and the coupe looks to have been lifted ever so slightly. Junior World Rally Championship driver Catie Munnings will take to the wheel of the Bentley Continental GT at the 2020 GP Ice Race in Zell am See. The FIA European Rally Championship Ladies Trophy winner will be the first woman to race a Bentley in the modern era, the automaker said.  Bentley teased the new racer Monday on twitter: Spotted today in Kitzbuhel, Austria...anyone want to guess what this is? WeÂ’ll reveal all on Tuesday...#Bentley #ContinentalGT pic.twitter.com/u3ltMdw4LI — Bentley Motors Comms (@BentleyComms) January 25, 2020 This is the latest fruit of BentleyÂ’s collaboration with Italian ski-maker Bomber Ski, with whom Bentley recently partnered to offer limited-edition co-branded $2,750 skis and a ski-and-drive experience in March in Telluride, Colorado and Park City, Utah, starting at a cool $17,950. Bomber Ski counts former U.S. skiing phenom and Olympic gold medalist Bode Miller as one of its principals. WeÂ’ve seen the No. 9 on a Bentley before, with the limited-edition Number 9 Edition by Mulliner unveiled last March as part of BentleyÂ’s centennial celebration. The number nods to the No.

Bentley's upcoming Bentayga crossover sheds more camo

Bentley keeps edging closer and closer to launching its first SUV in the upcoming new Bentayga, and this latest batch of spy shots give us our best glimpse at the forthcoming ultra-luxury crossover yet. Spied undergoing cold-weather testing in northern Sweden, this prototype is wearing less camouflage and more of what appears to be its production bodywork than ever before. Of course, some parts remain disguised, especially around the front fenders and tail lights, but if you've been wondering what the new high-rider from Crewe will look like, this ought to give you a pretty solid idea ahead of the final form that's anticipated to debut later this year. The Bentayga will be based on the same architecture that already underpins the new Audi Q7 and is set to form the basis of the next Volkswagen Touareg and Porsche Cayenne. Only Bentley is expected to offer a wide array of powertrain options, including the company's existing V8 and W12 engines and a new hybrid setup.