2016 Bentley Other on 2040-cars

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2014 Bentley Flying Spur

Redefining Super Luxury On A Shrinking Planet
Anyone on Earth with access to the Internet, a television or radio for the last 20 years knows that China is no longer the poor stronghold for strict Communist ideals that it was for much of the 20th Century. (Well, at least not in some places.) Traveling to China twice in less than a month - first to Shanghai for a very international auto show and now to Beijing to drive and review the 2014 Bentley Flying Spur - I've learned that there's no lack of personal wealth, at least in two of the world's largest cities.
And yet, even I think the scene before me is a little bit ridiculous. Here I am, slowly climbing up a hillside to reach a fortification at something called Zhuanduo Pass, where roughly a dozen pristine examples of Western decadence sit idling their hand-built 12-cylinder engines in the shadow of China's revered and awesome Great Wall. Not five kilometers south of here, I'd passed an old man in traditional all-black garb, literally carrying a bundle of sticks on his back from one side of a village to the other. Now as I look through the snug-fitting and silent side glass of the my $200,000+ palace on wheels, I'm more apt to see fat German tourists crisping in the hot Chinese sun while blowing the equivalent of an average Chinese monthly paycheck on lunch and a few Great Wall souvenirs.

Bentley planning to rejuvenate and modernize its design language

The sold-out Bacalar moves Bentley's design language in a sharper, bolder direction. It's limited to 12 units, so the odds of seeing one in the wild are low, but its head-turning lines will influence the company's future models. "It was appreciated very well by its target audience, but also by our traditional customers. I was surprised and happy to get positive remarks. I feel encouraged to really push the subject of rejuvenating and modernizing Bentley's design language," Stefan Sielaff, Bentley's lead designer, told Autoblog. He added his team will accelerate this process in the coming years. "We will take steps forward," he affirmed. Bentley remains a relatively small company, and it recently overhauled a large chunk of its range by releasing the new Continental variants, so don't expect to discover its next design language in the coming months. It's more of a long-term goal for the firm. Luckily, it has plenty of projects in the pipeline. Company boss Adrian Hallmark strongly hinted at "an even more luxurious and even bigger" version of the Bentayga, likely to succeed the Mulsanne (pictured) at the top of the line-up, and he suggested Bentley is tentatively planning to release its first electric model -- possibly with a cutting-edge solid-state battery pack -- about halfway through the 2020s. Speaking of, electrification technology will give stylists the opportunity to explore new design avenues. "I think that, when we talk about an electric car, and only from the design point of view, we have to work on efficiency first of all. This has a certain impact on our design language. It means we need to focus more on aerodynamics and on lightweight design, and this has a direct impact on the styling. I personally think it is a big chance for us; it will help us push the design language forward," he concluded.

Bentley debating production of either Speed 6 or smaller SUV

A fifth model is coming to the Bentley range, and after the EXP10 Speed 6 concept dropped jaws and a whole lot more at this year's Geneva Motor Show, observers expected the luscious green coupe to get the go-ahead. Yet, since January, Bentley has publicly mulled a new SUV smaller than the coming Bentayga that would "to attract more women and younger buyers to the brand." Now, the firm's marketing director is in the midst of a global research to work up a business case for each model that will decide the matter. The growth of the SUV market and the success of more affordable models forces Bentley to consider the potential money stacks provided by an even more price-friendly entry. The SUV is helped by the fact that it could be built on the same MSB platform that would support a production version of the EXP10 Speed 6. It looks like this is another cage match between heart and incontrovertible business case, yet a nod to the SUV wouldn't necessarily kill the Speed 6, only delay it. The investment for a fifth model begins after the Bentayga goes on sale at the end of this year, with 2020 or 2021 suggested as the production date for whichever new model comes next. There's no reason the Speed 6 couldn't come after that, even though we - and a bunch of potential customers - know the model we'd choose to build right now. According to Autocar, it might take up to two years for a decision. And either model will be draining enough of the company's time, talent, and resources as to mitigate a super-high-performance Continental variant, as we reported earlier. Related Video: Featured Gallery Bentley EXP 10 Speed 6 Concept: Geneva 2015 View 9 Photos News Source: AutocarImage Credit: Drew Phillips / AOL Bentley Coupe Crossover SUV Concept Cars Luxury Performance bentley bentayga bentley exp 10 speed 6