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Bentley says 'emotional sensitivity' slowed sales in 2023

LONDON — British luxury carmaker Bentley on Tuesday reported a lower operating profit for 2023 after a weak economy and high interest rates hit sales, but the company said its performance had stabilized and new launches would boost it in 2024. "We had an uneven performance for the first time in about four years," CEO Adrian Hallmark told reporters. "Even though our customers can still afford our cars... there was a level of emotional sensitivity that slowed down demand." For those who leased rather than bought cars with a starting pre-tax price above 220,000 euros ($238,590), interest rates had led to a tripling in monthly fees last year, Hallmark said. He said the launch of four high-performance hybrids this year should spur sales as the company gears up to launch its first fully electric Bentley in 2026. Bentley is aiming for an all-electric model lineup by 2030, but Hallmark said its hybrids were likely to be on sale after that deadline as the company seeks to ensure a return on its substantial investment. The luxury automaker in January reported an 11% drop in sales for 2023 following a record year in 2022. The British luxury unit of Volkswagen posted an operating profit of 589 million pounds ($748 million) for 2023, down nearly 17% from 708 million pounds in 2022. Revenue was down 13% at 2.94 billion pounds from a year earlier and the company said its profit margin dropped to 20.1% from 20.9% in 2022 because of investments in new vehicles. Earnings/Financials Green Bentley Luxury

2022 Bentley Flying Spur Odyssean Edition launches the hybrid in style

The 2022 Bentley Flying Spur Hybrid will be the second plug-in hybrid in the company's lineup. And the brand is bestowing it with a special model called the Odyssean Edition to kick it off. It has some unique interior features that Bentley claims are more sustainable, but we would argue they don't do much to make the big sedan particularly green, at least not beyond its hybrid nature. Set that aside, though, and the Odyssean Edition is still a nice machine. The interior is the highlight of the Odyssean Edition, and in particular, the contrast stitching used on the seats. They've been dyed so that they start dark on the outer edges and fade to a lighter tone in the center. Bentley says this is the first time this stitching design has been used on a production car, with it originally appearing on the EXP 100 GT concept car. The rest of the interior is covered in natural leather (supposedly for its longevity), natural finish Koa wood (supposedly for less lacquer use) and some 100% wool spun into tweed panels on the backs of the front seats. You can get other Bentleys with leather and natural-finish wood, so they aren't really an extra step toward sustainability. On the outside, the Odyssean Edition is distinguished by champagne-colored accents on the 21-inch wheels, as well as the lower chrome and headlight and taillight surrounds. A badge also appears on the rear pillar. Bentley recommends six paint colors to match the accents, but if you really want to, you can pick from anything in the Bentley color range. Customers can also add options to the Odyssean Edition. We're a little surprised that some of those options include fairly common features such as ambient lighting, puddle lights, lane-keep assist, adaptive cruise control and a head-up display. But less common options include a leather headliner, light-up hideaway hood ornament, 3D diamond upholstery on door panels (shown in the gallery), revolving center display, wool carpeting and night vision. Availability and pricing were not announced. We would expect it to go on sale by the end of the year like regular Flying Spur Hybrids. And like those standard cars, the Odyssean Edition gets the same twin-turbo 2.9-liter V6 hybrid making 536 horsepower and 553 pound-feet of torque. Range from its 14.1-kWh battery is estimated at more than 25 miles. Related Video: Byron plays rich in the 2021 Bentley Flying Spur V8 | Autoblog

Bentley Azure could return for limited edition

Once upon a time, Bentley had two convertibles in its lineup – there was the Continental GTC, which you can still enjoy today, and the Azure, which you can't. The bigger offering, based on the Arnage sedan, went out of production several years back, much to the disappointment of those with ostentatious tastes and bottomless pockets. But if Wolfgang Durheimer has his way, the 20-plus-year-old nameplate could return in a limited run based on the Mulsanne. The last Azure demanded ridiculous wealth to purchase, but this new model would be on an entirely different level. According to Car and Driver, Durheimer said a reborn Azure "would be built in [a batch of] 20 units and sold to absolute connoisseurs at a very high price." He stopped short of actually confirming the vehicle or its cost, but that hasn't stopped Car and Driver from suggesting a price of $1 to $1.5 million per vehicle. The timing here is fascinating, largely because Bentley's arch-rival, Rolls-Royce, is preparing to phase out its Phantom Drophead Coupe – the Mulsanne Convertible's most natural rival – due to slow sales. Whatever this limited-edition vehicle is called, it'd be all on its own. This is not the first time this particular rumor has cropped up. In his first tour as Bentley CEO, Durheimer brought a full-size convertible, called the Mulsanne Vision (shown above) to Pebble Beach in 2012. The idea was shelved by his successor, Wolfgang Schreiber, in 2013. But with Durheimer back in his old position in Crewe (and heading up efforts at Bugatti, too), it wasn't long before Bentley was back in the convertible Mulsanne game with the Grand Convertible, a Speed-based droptop. When the Grand Convertible debuted, we said the company is "watching customer reaction to the car." And the press release says the luxury droptop was "developed to signify Bentley's intentions for the future." Consider this most recent story a reinforcement of that report, then. News Source: Car and DriverImage Credit: Bentley Bentley Convertible Luxury Performance wolfgang durheimer bentley azure bentley grand convertible