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Bentley Continental has come a long way in 63 years

Ever wonder why Bentley calls its coupe the Continental? We'll give you a hint: it's not because it comes with orange juice and a breakfast roll. It's because the coupe was designed to traverse entire continents in speed and comfort. And it has been doing that for 63 years now. The fastest four-passenger vehicle of its day, the original Bentley R-Type Continental is considered to be the world's first grand tourer. The Continental was based on the R-Type saloon, retaining its 4.6-liter inline-six but replacing the four-door bodywork with an altogether more elegant, dynamic form. The two-door bodywork was crafted by H.J. Mulliner & Co, whose name still adorns Bentley's customization department, and whom parent Rolls-Royce favored over its usual Park Ward for its pioneering skills in lightweight construction. The result was a vehicle that could sweep along the highways constructed in post-war Europe with ease and grace at speeds up to 120 miles per hour. Of the 2,000+ R-Types that Bentley made in the early 1950s, only 208 were Continentals, making it one of the most sought-after Bentleys of all time – and one of the most beautiful. It's that spirit which the company aims to carry forth with its namesake, the latest Continental GT Speed, which stands as the fastest production model Bentley has ever offered. Of course it's not just on the road where Bentley forged its reputation, but on the racetrack as well. That history stretches back to the famous Birkin Blower that won at Le Mans in 1930 straight through to the Continental GT3 that scored podium finishes at Paul Ricard and the Nurburgring this year. Watch the video above and scroll through the galleries below to see Bentleys old and new come together and demonstrate the heritage that they're always crowing about in Crewe. BENTLEY CONTINENTAL: EVOLUTION OF AN ICON - New film features 16MY Continental GT Speed and R-Type Continental - Traces the DNA and design of the Continental from 1952 to present - 16MY GT Speed is the fastest production car ever made by Bentley (Crewe, 16 December 2015) The Bentley Continental GT is one of the most iconic cars on the road today. The Continental name first entered the company's lexicon in 1952 with the R-Type Continental – arguably the world's first Grand Tourer. With a top speed of 120 mph it was the fastest four-seater in the world at the time of its launch.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2017 Bentley Model Year Preview and Updates

Over the last decade Bentley has done an excellent job in projecting a more sporting presence without in any way jeopardizing its luxury credibility. That luxury cred is again on the line with the launch of Bentley's new Bentayga SUV (pictured); its info is below. BENTLEY BENTAYGA: The biggest news at Bentley – literally and figuratively – is the arrival of Bentley's first SUV, the difficult-to-pronounce but beautifully executed Bentayga. Described as a 'true Bentley', the Bentayga provides expected luxury in combination with unexpected off-road performance. CONTINENTAL: More horsepower – up to 700 horsepower and 750 pound-feet of torque in the Supersports – is provided across the lineup, along with a new Black Edition available for both Coupe and Convertible. FLYING SPUR: A new V8 S model offers enhanced performance and 'sporting' luxury when compared to the more pedestrian V8. MULSANNE: Bentley's big four door receives significant styling revisions to the exterior, new and improved chassis technology and new on-board technology. The new Extended Wheelbase (EWB) adds almost 10-inches of additional rear seat legroom.