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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Bentley Mulliner Batur celebrates the W12, previews EV style

Bentley has revealed its second special Mulliner coach-built model, and it represents a crossroads for the brand. It's called the Bentley Mulliner Batur, and it's a sendoff for the core engine for Bentley, the twin-turbo W12. It's also a sign of things to come. The styling you see here will be adapted for Bentley's future electric cars. The car is clearly Bentley right from the get-go. It has the long front end, the prominent, rounded rectangular grille, rearward placed cabin and wide, flowing rear fenders. But it has a more aggressive look than some recent Bentleys. The grille looks as though it's leaning more forward. Instead of round headlights, it has sweptback units that look like eagle eyes. The rear glass, instead of kicking up, stays low along the belt line. The tail has almost a boattail look and has slender taillights. It's Bentley, but it's also new. The inside is clearly closely related to the Continental GT, which is no bad thing. But it can be set apart with special materials. Buyers of the Batur will have the ability to customize almost every aspect of the car with different leathers from different locations, different interior trimmings and upholstery designs. Bentley is offering some very unique materials, too. Metal pieces such as the organ stop vent switches can be made from titanium or even 3D-printed 18-karat gold. Some of the interior trim can be made from a natural fiber composite, which is like carbon fiber, but made from naturally occurring fibers rather than synthetically created carbon. The natural fiber can be used for the front splitter, side skirts and rear diffuser as well. And of course the exterior can be customized with just about any paint and graphics imaginable. Bentley says that the Batur is powered by the most powerful iteration of the twin-turbo 6.0-liter W12 yet. It makes 730 horsepower and 738 pound-feet of torque. It's paired with adaptive air suspension, active anti-roll bars, all-wheel drive, four-wheel steering, an electronic limited-slip differential and torque vectoring to help it handle as well as it can go in a straight line. Stopping it are a set of carbon silicon carbide brakes with 10-piston front brake calipers and four-piston rears. Only 18 Baturs will be built, and they're all spoken for. Pricing started at 1.65 million British pounds, or $1.95 million. Though there will only be a few of these Baturs, keep an eye out for its design to show up in the Bentley EVs that are coming starting in 2025.