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Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.

Bentley officially returns to racing at Gulf 12hr

For a company with a tendency to name its cars after parts of the Circuit de la Sarthe like Arnage and Mulsanne, Bentley sure has been gone from endurance sportscar racing for a long time. It famously won the 24 Hours of Le Mans five times in the 1920s, but didn't come back until 68 years later to win again in 2003. That was the last time Bentley competed on the world stage... until now.
Bentley first revealed its rekindled racing ambitions with the Continental GT3 at the 2012 Paris Motor Show. The car would be developed for privateer racers, and that's all led up to this point. Team M-Sport, which you may know better for having run Ford's World Rally Championship team, was charged with developing the car, and it entered the new racecar this past weekend in the Gulf 12 Hours in Abu Dhabi. There, on the Yas Marina Circuit in the United Arab Emirates, the Continental GT3 diced it with GT3 versions of the likes of the Ferrari 458, Mercedes-Benz SLS AMG and McLaren 12C.
So how did it fare on its first time out? Well the race is split into two six-hour sessions, and the Conti finished third in the first heat (behind the AF Corse Ferrari and Black Falcon Benz) and fourth in the second (just edged out by another 458 entered by Kessel Racing). Not a bad outcome for Bentley's first race in a decade. And the Abu Dhabi race was essentially a dress rehearsal for next season when the Continental GT3 will be entered in the full 2014 Blancpain Endurance Series.

Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.