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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Bentley already considering smaller crossover

Bentley has yet to reveal (let alone start selling) its upcoming new SUV, but the company is already reported to be considering a smaller model to follow in that new model's footsteps. This according to Autocar, in speaking with Bentley CEO Wolfgang Durheimer at the announcement of the company's record sales results for 2014. Prior to originally taking the helm at Bentley and Bugatti, Durheimer served as head of R&D at Porsche, which recently launched the Macan crossover to join the larger Cayenne. Tipped to be called the Bentayga, the forthcoming Bentley crossover will share its platform with the next generation of its sister company's crossover, whose success Bentley aims to emulate. The Bentayga (or whatever it's ultimately called) will be vital in helping Bentley achieve its sales target of 20,000 units per year by 2020. The storied British marque topped 11,000 units for the first time in 2014, and the new SUV will be a vital component in boosting those figures. Bentley says it has already received 4,000 "expressions of interest" for the crossover before it's even unveiled, suggesting that it could exceed earlier sales projections of 3,000 units per year. But even then, the big crossover wouldn't be enough to get Bentley to its target. That's why it's already considering the smaller crossover, among other options including a four-door coupe, a two-door sports car and a Mulsanne-based convertible. The company is also investing heavily in infrastructure and production capacity to ensure its supply can meet the demand it is working to build up.

Aston Martin designs another house, this one overlooking Tokyo

In Japan, where so many apartments aren’t much bigger than the cabin of a Bentley, it probably doesnÂ’t makes sense that Aston Martin plans to build a luxury home with a vista overlooking Tokyo. Of course, the home, designed as it will be by Aston Martin artists, will feature an automotive gallery. And after oneÂ’s parked his car, he can enjoy the wine cellar, in-house cinema, gym, and the private spa. The four-story property, already sold (price not revealed) and due for completion in about a year, is the British brandÂ’s first collaboration with homebuilders in Asia, but it is not the first time Aston has dipped a toe into projects other than automobiles. In 2018, the company launched a power boat, the AM37, a $1.6 million toy that was the result of two years of research and development. Supposedly designed with similar proportions that Aston applies to its vehicles, the top trim level AM37S makes an estimated 50 knots derived from its twin 520 horsepower Mercury petrol engines. Aston Martin even got into the personal luxury submarine game. Aston has also partnered to build a 6,000-square foot  “house” called Sylvan Rock in the Hudson Valley in upstate New York, costing $7.7 million, and is collaborating on the construction of a 66-floor, high-rise condominium in MiIami. Top price for a unit: $50 million. But the view is very nice. For the so-called “holistic” extravaganza near Tokyo, Marek Reichman, executive vice president of Aston, said: “The influence of Tokyo culture, with its amazing history and style, holds an important creative space within our design studio. I see fashion, architectural and even culinary references being considered by our team.” Japanese luxury real estate developer firm VIBROA is working with Aston Martin on the project, with an eye toward expanding the carmakerÂ’s presence in Asia. Related video: