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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley plotting Mulsanne performance model for Paris debut

Between three distinct body styles and numerous engine specifications, Bentley has made more versions of the Continental over the years than we would care to count. But one thing it has, by and (very) large left alone is the Mulsanne. Sure, it's done some special editions and some extra equipment packages - it's even toyed with the idea of a two-door convertible version - but at the end of the day, the Mulsanne soldiers on as a four-door sedan with one engine and one engine alone. That may be about to change, however.
Fueled by ambiguous pronouncements from Bentley's returning chief Wolfgang Dürheimer, rumors from the UK suggest that the Flying B marque is preparing a more performance-focused version of the Mulsanne to debut at the Paris Motor Show this October.
Details are few and far between, but we'd expect the Mulsanne's long-serving 6.75-liter V8 engine to be further tuned beyond its current specification of 505 horsepower and 752 pound-feet of torque, accompanied by a stiffer suspension, bigger brakes and other upgrades. Historically Bentley would turbocharge the Mulsanne's predecessors (to turn the 90s-era Brooklands, for instance, into the Turbo R), but the Mulsanne's engine is already spooled up, so the British automaker will likely have to massage the extra muscle out another way.

Bentley one-off limo to feature at Buckingham Palace Coronation Festival

Probably the only time a Bentley Mulsanne could come off as somewhat ordinary is when it shares a driveway with the Bentley State Limousine built for Queen Victoria. That's exactly what's going to happen during the Coronation Festival happening in the Buckingham Palace Gardens from July 11-14, where Bentley will show both cars and more.
Outside of the sedans and a few others Bentley is bringing to the festival, the brand from Crewe will provide a glimpse at what goes in them. An outdoor display of "bespoke" craftsmanship will have specialists from the factory demonstrating how to cross-stitch a steering wheel and how to make cross-banded veneers.
There's a press release below with more information, and the queen's car show awaits you later this week.