1949 Bentley Mark Vi Shooting Brake on 2040-cars

Auto blog

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

On any given Sunday, there'll be a Bentley racing somewhere

Most of us would regard Bentley more as a luxury marque than a racing one. Sure, it dominated Le Mans in the 1920s with five wins (four of them consecutively), but that was a long time ago. It won again in 2003, but that was an exception – right? Bentley doesn't actually race much anymore, does it? The short answer is: yes, yes it does. The automaker rolled out the Continental GT3 a few years ago, following sister companies Porsche, Audi, and Lamborghini into the category. Now you may be scoffing something along the lines of "yeah but it's only GT3," but while you're doing that, Bentley Motorsport is steadily ramping up its racing program. This year we'll be able to see Contis racing in "more than 90 top-level GT races around the world." Count out the off-season that's now drawing to an end as the racing season gears up and you're talking about two races every week. Yeah, that's right: Bentley will, on average, be competing in two races each week somewhere in the world. Those races will be part of series like the Pirelli World Challenge here in America, the Blancpain Endurance Series in Europe, the ADAC GT Masters in Germany, the British GT Championship, and the GT Asia series. So wherever you live, there's bound to be a race coming up where you'll be able to see the Continental GT3 racing towards the finish line. Of course the Bentley Team M-Sport works squad won't be contesting all of those races itself. It has an array of customer and partner teams lined up for series around the world. Instead of fielding, for instance, a works entry in the Nurburgring 24 Hours this year, it'll deligate to the Bentley Team Abt Sportsline. But that's just one of the 90 races in which the Continental GT3 will compete this season, and we're looking forward to seeing how it fares in each. Related Video: BENTLEY ANNOUNCES LARGEST RACE PROGRAMME YET - Bentley Motorsport races across the globe in 2016 - Works team adds Blancpain Sprint Series to calendar - Wolfgang Reip becomes latest Bentley Boy 22 March 2016, Crewe – Bentley Motorsport will contest more than 90 top-level GT races around the world in 2016, as both its works and customer team programmes expand. The Bentley Team M-Sport works outfit will now enter the full Blancpain GT Series and welcomes Wolfgang Reip to the Blancpain Endurance Series line-up.