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Inkas reveals armored Bentley Bentayga for risky VIPs

Inkas Armored Vehicle Manufacturing has unveiled what it is billing as the first commercially available armored Bentley Bentayga, a week after we saw the armored X5 Protection VR6 straight from BMW. It can be equipped with up to level B6 protection, so it can withstand shots from a 7.62 mm round fired from an assault rifle. The first example has already been purchased for approximately $500,000.  Inkas, which is based in Toronto, lists armoring services for a number of different vehicles including the Toyota Camry, Mercedes-Benz G-Class, or even Ford Transit vans. And now, it offers a service for Bentley's luxurious and performance-minded Bentayga SUV.  Inkas offers two routes for its customers. An interested consumer can bring a car in and have it outfitted exactly the way he or she wants. Or, the customer can tell Inkas what he or she is looking for, and Inkas will source and build the entire project, including finding the right vehicle. For the Bentayga, specifically, armor options start at $130,000, and fully sourced projects can range into the hundreds of thousands of dollars, as previously noted.  Standard armor for each project includes a safety shell for passengers, multi-layer bullet-resistant glass, battery and ECU protection, reinforced door hinges, a reinforced suspension, and run-flat tires. Inkas says the B6 level of armor is meant to stop armor piercing rounds, but it could also protect from grenade blasts.  Inkas also offers the options to equip the Bentayga with a lightweight armor package, a PA system, heavy duty brakes, emergency lights, a fire supression system, and heavy duty wheels. We imagine most orders tick all the boxes.  Take a look inside the world's first bulletproof Bentley Bentayga made by INKAS® Armored Vehicle Manufacturing #bulletproof #bentley #bentayga #wolrdfirst #inkas #armored pic.twitter.com/rmrsXK7Nyv — INKAS Vehicles (@inkasvehicles) August 28, 2019

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Aston Martin designs another house, this one overlooking Tokyo

In Japan, where so many apartments aren’t much bigger than the cabin of a Bentley, it probably doesnÂ’t makes sense that Aston Martin plans to build a luxury home with a vista overlooking Tokyo. Of course, the home, designed as it will be by Aston Martin artists, will feature an automotive gallery. And after oneÂ’s parked his car, he can enjoy the wine cellar, in-house cinema, gym, and the private spa. The four-story property, already sold (price not revealed) and due for completion in about a year, is the British brandÂ’s first collaboration with homebuilders in Asia, but it is not the first time Aston has dipped a toe into projects other than automobiles. In 2018, the company launched a power boat, the AM37, a $1.6 million toy that was the result of two years of research and development. Supposedly designed with similar proportions that Aston applies to its vehicles, the top trim level AM37S makes an estimated 50 knots derived from its twin 520 horsepower Mercury petrol engines. Aston Martin even got into the personal luxury submarine game. Aston has also partnered to build a 6,000-square foot  “house” called Sylvan Rock in the Hudson Valley in upstate New York, costing $7.7 million, and is collaborating on the construction of a 66-floor, high-rise condominium in MiIami. Top price for a unit: $50 million. But the view is very nice. For the so-called “holistic” extravaganza near Tokyo, Marek Reichman, executive vice president of Aston, said: “The influence of Tokyo culture, with its amazing history and style, holds an important creative space within our design studio. I see fashion, architectural and even culinary references being considered by our team.” Japanese luxury real estate developer firm VIBROA is working with Aston Martin on the project, with an eye toward expanding the carmakerÂ’s presence in Asia. Related video: