2018 Bentley Flying Spur on 2040-cars

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Bentley Batur is the next Mulliner creation after the Bacalar

Bentley's Mulliner personalization division launched the Balacar Speedster in 2020 — named after Laguna Bacalar in Mexico's Quintana Roo state — and sold the limited run of 12 examples almost immediately at about $2 million per. With just four Bacalars remaining to be delivered to customers, and since the first rule of having a hit is having a follow-up ready, it's no wonder that Mulliner will introduce its next small-batch, bespoke car in 10 days: At 8 p.m. Pacific time on Saturday, August 20, during Monterey Car Week, the Crewe automaker will unveil the Batur. Our invitation to exhilaration. This is where finely-honed bespoke craftsmanship and next-generation design meet. The #Bentley #Mulliner #Batur. 04:00 BST, 21.08.2022 pic.twitter.com/g0kV5K2ffJ — Bentley Motors (@BentleyMotors) August 9, 2022 We know a couple of things about the Batur. It's not clear what vehicle the model is based on, but we're told it will be a "hand-built grand touring Bentley." We're going to guess this means the Flying Spur chassis gets the nod, because the next thing we know about the Batur is it "showcases themes and forms that will define BentleyÂ’s future range of Battery Electric Vehicles." Bentley's first EV is anticipated to be a high-riding sedan sitting on Volkswagen's SSP battery-electric platform, the even more luxurious follow-up to the Audi Artemis electric sedan that will introduce upscale versions of the SSP architecture. The short video shows a very Bentley diamond grille laid in with burnt orange accents.    The last thing we know about the Batur is that it's named after another body of water, this time Lake Batur in Kintamani, on the island of Bali in Indonesia. There looks to be quite a span between the Batur's EV-forward design and the first Bentley EV. A report out of Germany in July said the VW Group continues to struggle with software for the swarm of battery-electric product the brand wants by 2030, pushing launches back potentially by years — issues that cost former VW Group CEO Herbert Diess his job. Audi's retail version of the Grandsphere concept might not show until 2027 instead of 2024, and the first Bentley EV that was due in 2025 might face a similar delay.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley's next model gets Airline Seat Specification option

Bentley is preparing to add a fifth model to its line-up. The company isn't ready to reveal the car's identity — though we think we know what we're looking at — but it announced that the mysterious vehicle will be available with an option called Airline Seat Specification. If you travel in economy class, there is absolutely nothing glamorous about an airline seat: it's often thinly-padded, cramped, and not nearly as clean as we like to imagine. Bentley's new option takes inspiration from the front of the plane, however, where business class and first-class passengers fly. Buyers who order the Airline Seat Specification option will get a car whose individual rear seats are 22-way power-adjustable, feature what the firm calls an "auto climate sensing system," and benefit from an advanced postural adjustment technology that offers 177 individual pressure changes possible across six zones. Bentley proudly calls this the most advanced seat ever fitted to a car. The company is also embedding lighting elements into the door panels. Called Bentley Diamond Illumination, this system consists of 12 LEDs integrated into the front door panels and 22 LEDs integrated into the rear door panels. They're configured to shine through small holes in the upholstery. The result is shown in the image above, though other designs may be possible. Bentley pointed out that the model it's preparing to unveil will offer no less than 24 billion (yes, billion!) unique possible configurations of trim specification alone. As for the rest of the car, nothing is official yet but we're fairly sure that we're looking at a long-wheelbase version of the Bentayga. We'll have a better idea of what Bentley has in the pipeline when the model makes its debut online on May 10, 2022, at 12:30 p.m British time. Related video: