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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

2023 Bentley Bentayga Cupholder Mega Test: Will the Nalgene bottle fit?

The Bentley Bentayga is impressive in its extravagance, and the extended-wheelbase Azure First Edition is even more so. Unique styling, extremely high-quality materials, extra rear legroom and opulent seating make this expensive SUV a sublime place to spend time, whether behind the wheel or as a passenger. And while the Bentley might seem better suited to one of those water bottles with an energy-focusing crystal energy inside (yes, it's a thing), capaciousness holds a luxury all its own. So, can the Bentayga EWB accommodate what is truly the finest decanter for beverages on the go, the traditional 32-ounce Nalgene water bottle? Damned if I wasn't going to find out while the Bentley was in my driveway. The primest real estate is, of course, the front cupholders, so let's start there. It's hard to be disappointed, as something about sitting in the Bentayga's driver seat is a natural balm for the soul, but warm feelings won't make our Nalgene fit where we'd like it. Let's try the doors next. It fits there just fine, and we have to say, the azure color of my Nalgene's sturdy, BPA-free plastic looks quite nice against the car's gray and lavender leather. So how about the folks sitting in business class? As is often the case, the rear cupholders suffer the same constraints as the ones up front. The Nalgene won't fit there, but maybe the doors? These generous pockets again provide a place for these big bottles. But there's one more spot in this Bentley to stash a fifth Nalgene. Just in front of the rear cupholders is a cubby that opens up. It's big enough to fit a Nalgene, but not big enough to close the lid over it. It wouldn't be a terrible place to temporarily hold your bottle while actively hydrating, then place it back out of the way in the door pocket once your thirst is quenched. Have a closer look in the video below. If the Bentayga is a little rich for your taste, you can see how the Nalgene fares in the Hyundai Ioniq 5, Toyota 4Runner or the upcoming Volkswagen ID.7 electric sedan.

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.