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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley's next Mulliner-developed model will celebrate the W12 engine

Bentley demonstrated what Mulliner, its in-house coachbuilding division, is capable of when it unveiled the limited-edition Bacalar in 2020. The convertible was well received, so the British firm is reportedly planning a follow-up model to celebrate (and send off) the W12 engine. Citing an anonymous inside source, British magazine Autocar wrote that Mulliner's next car will arrive as a coupe based on the Continental GT. That doesn't mean it will look like the Continental GT; the Bacalar is an evolution of the convertible Continental yet it wears a different design. Instead, the model will allegedly borrow styling cues from the EXP 100 GT concept (pictured) that Bentley introduced in 2019. While the EXP 100 GT was electric, Mulliner's next car will receive the same 6.0-liter, twin-turbocharged W12 that powers the Bacalar. The mighty engine will be tuned to send about 650 horsepower and 667 pound-feet of torque to the four wheels via an eight-speed automatic transmission, and it will pelt the coupe from 0-60 mph in well under four seconds and on to a top speed of over 200 mph. Several improvements, like a firmer suspension system and huge carbon ceramic brakes, will let drivers make the most of the W12's power. Hand-built, the coupe will carry a base price of at least $2 million before buyers begin personalizing it; nearly every visual part of the car, including the upholstery and the paint, will be customizable. That figure will make it the most expensive car Bentley has ever released. The report adds that production will be limited to 25 units, and we wouldn't be surprised if the full batch is spoken for before the model is unveiled — even if, like the Bacalar, it's only granted "show and display" status in America. If the rumor is accurate, we'll learn more about the car in 2022 and deliveries will begin the following year. This project could move fast; it took Bentley nine months to make the Bacalar a reality. Few-off projects serve several purposes: they generate profit and they help luxury carmakers elevate and solidify their image. This coupe will also represent Bentley's way of sending off the venerable W12 engine and give the world of a preview of the firm's next design language. Related Video:

2017 Bentley Mulsanne defines the latest in handcrafted luxury

It takes 144 craftsmen roughly 399 hours to build a Bentley Mulsanne. In today's world of automation and just-in-time parts delivery, such statistics sound ridiculous. But this old-school approach to vehicle assembly earns this beast its status as Bentley's flagship. It takes about a third of that time to assemble a Continental GT, for instance, which is one reason the Mulsanne is so expensive. It's also why Bentley moves more than five Continental models for every Mulsanne it sells. Bentley has a brand-new crown jewel coming soon to dealerships as a 2017 model, and it will debut next week at the 2016 Geneva Motor Show. An Extended Wheelbase version joins the base Mulsanne and the Speed, pushing the lineup to three for the first time. Although Bentley officials take pride in the fact they are the largest producer of 12-cylinder engines in the world, the Mulsanne continues to soldier forth with the long-serving 6.75-liter V8. While this L-Series engine traces its roots all the way back to 1959, as evidenced by its cam-in-block overhead-valve design, it's been fully modernized with electronic controls and twin turbochargers. The result is 505 horsepower and 752 pound-feet of torque (or 530 hp and 811 lb-ft in the Speed), routed through a ZF eight-speed automatic transmission to the rear wheels. This is the same engine that has powered flagship Bentleys since 2010, and it's effortlessly capable of pushing the Mulsanne from 0-60 in 5.1 seconds and all the way up to a top speed of 184 miles per hour. The upgraded Mulsanne Speed improves those figures to 4.8 seconds and 190 mph. That's plenty of performance for this kind of vehicle, weighing as it does nearly 6,000 pounds. With that kind of power and heft, a solid chassis is a must. Active engine mounts join new suspension bushings for 2017, and the air suspension system has been updated. Continuous Damping Control and a Drive Dynamics Control System with three factory and one custom setting are standard. Also new are tires codeveloped with Dunlop that have foam-filled cavities to reduce interior cabin noise. Where the styling of the outgoing Mulsanne is smooth and stately, the new one is more angular and modern. At the front, the traditional upright grille remains, but it's over three inches wider than before, and is slatted with vertical vanes in polished stainless steel that are meant to recall Bentley classics from the 1930s.