2015 Bentley Continental Gt V8 S Coupe 2d on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Meet the all-new, third-generation Bentley Flying Spur

The all-new, third-generation Bentley Flying Spur rolls into our lives behind a retracting, illuminated Flying B hood ornament. The grand tourer sedan sibling to the Continental GT also brings a new platform with a longer wheelbase, a new design, more technology, and fluted leather and wood finery. About the only thing that doesn't change is horsepower, with the 6.0-liter W12 putting out the same 626 horsepower as the top-level Flying Spur W 12 S trim of the second-generation sedan. Torque, however, makes a substantial jump from 605 to 664 pound-feet. The same MSB architecture that serves the Continental GT and the Porsche Panamera has been called up for duty. A wheelbase stretched by 5.1 inches over the previous Flying Spur delivers handling benefits and attends especially to the comfort of rear-seat passengers. Superformed aluminum panels create sharper, smoother lines everywhere, starting with the sedan's face. A much wider grille re-establishes proportions up front, as well as a corporate look that goes its own way from the Continental. Vertical vanes in the grille channel the 1957 Bentley S1 Continental Flying Spur, and sit just ahead of a gloss black matrix mesh. The lower grille comes in gloss black matrix as well, but can be specced in bright chrome. The LED matrix headlamps have been fitted with chrome sleeves in order to glimmer even when the lights are off. A prominent crease emphasizes the shoulders and haunches. Beneath that, the front fender vents adopt a larger and more obvious "B" shape, the lower doors accented by a chrome strip running between the wheel arches. Those arches will be filled with either the standard 21-inch wheels, or two new 22-inch wheels on sedans optioned with Mulliner Specification. In back, wrap-around taillights take on the illuminated "B" graphic, and the license plate holder moves to the lower bumper, leaving only the Bentley wings and the word "Bentley" to adorn the decklid. The interior overhaul befits Bentley's move into its second century. A high-definition digital instrument binnacle sits behind the new steering wheel. A 12.3-inch screen on the instrument panel handles infotainment needs and performs several tricks, one of which is a proximity sensor that primes the system for commands as a hand draws near. Another trick is that the screen is set into a three-sided, rotating shape. A press of a button flips the screen to reveal a panel with three analogue gauges - temperature, compass and chronometer.

Bentley Flying Spur pictures leaked early

We can imagine that automakers are among the groups salivating at the prospect of a colony on Mars - perhaps a photo studio on the red planet will be far enough away from the terrestrial Internet to keep everything they've got from leaking all over the web. In the midst of Bentley's teasing for the next-generation Flying Spur, someone got in early on a set of photos and decided to share them with us.
The transformation is all about character, the super sedan's lines getting injected with a whole lot more of it. The family face of the Continental line is evident, the new Spur getting a more upright grille than before and a Mulsanne-esque undivided lower grille. The front fenders get narrow, horizontal vents, and behind that the character line that starts with at the hood shutline runs in a long arc to the rear door, then rolls up into haunches that terminate at the very back. Lower down, a character line cuts up the bulk up the sides. In profile there is a definite hint of this being a junior Mulsanne.
The only item we see at the moment that could take some getting used to are the horizontal taillights. Housing a large single element topped by curved red brows, our initial impression is that they lack the flow of the rest of the car. Inside, it's what you'd expect from a Bentley.