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Bentley debuts the first Bentayga Hybrid in Geneva

Transcript: Bentley unveils the "world's first" luxury hybrid. Bentley revealed the Bentayga Hybrid at the 2018 Geneva International Motor Show. This is Bentley's first step toward eventually going fully electric. The Bentley Bentayga Plug-in Hybrid will include a turbocharged 3.0-liter V6 engine and the "E Motor." The E Motor acts as a generator and electric motor with 3 E Modes: EV Drive, Hybrid Mode, and Hold Mode. It has an electric range of 31 miles with a charge time of 2.5 hours using an industrial connection. Or 7.5 hours using domestic household sockets. The Bentayga Hybrid will also include: traffic sign recognition, rear crossing traffic warning, top view, a 360 view of your surroundings, and park assist detection. What do you think of Bentley entering the electric world? The luxury automaker Bentley unveiled its first ever Bentayga Hybrid SUV at the 2018 Geneva International Motor Show. It's Bentley's first step into going fully electric. The 'E Motor' in the vehicle will provide an electric range of 31 miles with a charging time of 2.5 hours using an industrial connection. Want more coverage of the 2018 Geneva International Motor Show? Head over to www.autoblog.com/geneva-motor-show Green Geneva Motor Show Bentley Hybrid Autoblog Minute Videos Original Video

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Continental GT3 Pikes Peak car's wheel can be used for games

As video games become ever more realistic, the lines between driving real cars and their virtual counterparts gets blurrier. And that line is at its blurriest with the steering wheel used in the Bentley Continental GT3 Pikes Peak race car. Not only is it a wheel for the race car, but it can be used for playing racing simulators, too. Bentley collaborated with video game steering wheel manufacturer Fanatec to make the unit for the Pikes Peak racer. It's impressive simply as a car wheel, as it's made from magnesium and carbon fiber. The grips are covered in Alcantara, including the removable lower section designed to give the driver more leverage around hairpins. The rotary switches are CNC-machined aluminum with Bentley's knurling design. In the middle of it all are LED rpm indicators and a 3.4-inch circular display that shows current gear selection and driver settings. But a quick disconnect from the Bentley's steering column, and wheel can be carried over to a Fanatec steering wheel base and reconnected for virtual fun. In this setup, the screen can show various in-game telemetry and information, and the buttons can be programmed for various functions. Though availability and pricing haven't been announced, you'll be able to purchase your own example of this wheel. Considering the materials and functionality, it will probably be quite pricey, but certainly one of the more unique and usable automotive collectibles ever created. Even if you don't want to use it for video games, it comes with a stand that turns it into a display piece, and the center screen can act as a watch or show map and telemetry from laps of race tracks. We suspect you could also use it as an actual steering wheel in a car, assuming you have a compatible quick release. Though, depending on the car, you might not be able to use all the switches, paddles or even the screen. Still, it would be cool and probably a quality piece. Related Video: