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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley announces Mulsanne upgrades to be shown in Geneva

Proving that there's no such thing as too much luxury, Bentley has released details for the updated 2014 Mulsanne that will debut at the Geneva Motor Show in March. Most of the additions are to improve rear-seat accommodations inside, with the addition of Comfort Specification and Entertainment Specification options.
The Comfort Specification adds some conveniences you might have in your living room, such as padded headrests, stowable footrests and seat cushions filled with duck down. Likewise, the new Entertainment Specification brings tech you might find in your home, including a wifi hotspot, seat trays that are now bigger to accommodate an iPad and keyboard and an entertainment system that gets a pair of eight-inch screens, a DVD player, wireless headphones and premium audio. Rear occupants in the 2014 Mulsanne will also get revised rear door panels with more storage and power-retractable curtains for both side- and rear windows.
Bentley is also offering up new paint and leather colors, too, and to finish it all off, Mulsanne customers will also be able to order a six-piece, handmade luggage set.

2015 Bentley Mulsanne Speed

Why does the Bentley Mulsanne Speed exist? Sam Graham, product line director for the Mulsanne, tells us Bentley's Western customers demanded it, many driven by memories of the Arnage T - the hotted-up version of the Arnage R. The Arnage T, you may remember, arrived in 2002 and threw down 459 horsepower and 645 pound-feet of torque on its way to being billed the most powerful production Bentley ever. Today's Mulsanne Speed picks up the torch and takes it all the way to the Olympic stadium.
Driving Notes
It starts with an upgrade to 530 hp at 4,200 rpm and 811 lb-ft of torque at a limbo-esque 1,750 rpm. That's an additional 25 hp and 86 lb-ft compared to the standard sedan, enabling a top speed of 190 miles per hour. That torque figure makes it second only to the Bugatti Veyron among production cars, and that terminal velocity makes it the fastest ultra-luxury sedan on God's Own Green.