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Bentley's next model gets Airline Seat Specification option

Bentley is preparing to add a fifth model to its line-up. The company isn't ready to reveal the car's identity — though we think we know what we're looking at — but it announced that the mysterious vehicle will be available with an option called Airline Seat Specification. If you travel in economy class, there is absolutely nothing glamorous about an airline seat: it's often thinly-padded, cramped, and not nearly as clean as we like to imagine. Bentley's new option takes inspiration from the front of the plane, however, where business class and first-class passengers fly. Buyers who order the Airline Seat Specification option will get a car whose individual rear seats are 22-way power-adjustable, feature what the firm calls an "auto climate sensing system," and benefit from an advanced postural adjustment technology that offers 177 individual pressure changes possible across six zones. Bentley proudly calls this the most advanced seat ever fitted to a car. The company is also embedding lighting elements into the door panels. Called Bentley Diamond Illumination, this system consists of 12 LEDs integrated into the front door panels and 22 LEDs integrated into the rear door panels. They're configured to shine through small holes in the upholstery. The result is shown in the image above, though other designs may be possible. Bentley pointed out that the model it's preparing to unveil will offer no less than 24 billion (yes, billion!) unique possible configurations of trim specification alone. As for the rest of the car, nothing is official yet but we're fairly sure that we're looking at a long-wheelbase version of the Bentayga. We'll have a better idea of what Bentley has in the pipeline when the model makes its debut online on May 10, 2022, at 12:30 p.m British time. Related video:

Bentley shows plug-in hybrid concept ahead of Beijing, will power SUV in 2017

From its more mainstream, popular origins in the original Honda Insight and Toyota Prius, the hybrid powertrain has worked its way up to the the corner office, the big chair, the top slot in the corporation. Bentley has announced that it will introduce a plug-in hybrid option on its SUV due in 2017. Before then, we'll see what an electrically assisted Bentley looks like at the Beijing Motor Show when the Crewe automaker shows off a copper-accented Mulsanne that's been reworked into its Hybrid Concept, pictured above.
We don't have any official specs just yet, the only major announcement being that any Bentley hybrid will be able to travel at least 50 kilometers (31 miles) on pure electric thrust and get a power boost of "up to" 25 percent from its electric side. We use the phrase "any Bentley hybrid" because the company's CEO says "we will gradually introduce this powertrain across our model range" to 90 percent of the brand's lineup.
We'll know more when the Beijing show commences. For now, there's the press release below and the high-res gallery above.

First production Bentley Bentayga rolls off the line

Three-and-a-half years after we got a view of the initial concept that led us here, the Bentley EXP 9 F, the first production Bentley Bentayga has left the production line in Crewe. The Anthracite-colored crossover is the culmination of four years of work and an 840-million-pound investment that added a new bodystory, new paint shop, new assembly line, and 1,500 jobs to the company's workforce. Customer deliveries begin next month, and with the order book approaching 6,000 units, sightings of the Bentagya everywhere will commence not long after that. The brand has the segment to itself until Rolls-Royce, Aston Martin, and Lamborghini can bring their efforts to market, and after having driven it and found it really rather good, Bentley should profit handsomely from its position. Next spring, the sharper, edgier, faster Bentley crossover that many were expecting should make an appearance and likely do just as well, if not better. For now, though, it's the Bentagya show. The press release below has more. Related Video: FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE- Sector-defining SUV designed, engineered and handcrafted in Crewe- Car marks significant UK manufacturing investment- First Bentayga to join Bentley's famous Heritage Collection(Crewe, 27 November 2015) The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company's history, today left the assembly line at Bentley's iconic headquarters in Crewe, UK.Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an GBP840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors, said: "Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV."This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers."I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga.