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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley shifting W12 engine production to UK

Who would you think would be the largest producer of 12-cylinder engines in the world? Mercedes? BMW? Ferrari? Think again: as you might have guessed from the headline, it's Bentley. The thing is that, while all Bentley automobiles are manufactured in the UK, its engines aren't: while the 6.75-liter V8 in the Mulsanne is made at home, the innovative 6.0-liter twin-turbo W12 engine in Continental models so equipped (like the newer 4.0-liter twin-turbo V8) is shipped in from Germany. But that won't be the case any longer.
Bentley has just announced that production of the W12 engine is moving to its home base in Crewe by the end of this year. The shift in production (which follows the migration of the Flying Spur from Dresden to Crewe in 2007) will create 100 jobs in the UK - a country which employs some 142,000 workers in the automotive sector - and produce as many as 9,000 engines per year. That in and of itself would account for the vast majority of the 10,000-plus cars Bentley made last year, but will also make Bentley an exporter of engines for the first time in its history.
Right there at the factory, Bentley will fit the engines into twelve-cylinder versions of the Continental GT, GTC and Flying Spur, and send some back to Germany for use in the Audi A8. Applications within the Volkswagen brand itself like the Phaeton and Touareg no longer use the W12 engine, but could conceivably use it again in the future - they'll just have to bring them in from England is all.

Bentley announces new S package for Continental GT, GT C

As Bentley's Continental lineup soldiers on dutifully toward a world without big internal combustion engines, Bentley is doing its best to soften the blow for fans of barrel-chested power. While the W12 may be on its way out the door, Bentley's V8 Continental GT and GT C are getting a little extra spark in the form of a new driving-oriented S package that borrows some interior and exterior queues from the Speed series.  "Owners of Bentley’s two-door models have long appreciated the breadth of choice available to them, from the towering performance of the 6.0-litre W12 Continental GT Speed to the characterful beat of the 4.0-litre Continental GT V8," Bentley said in its announcement. "Now, with the arrival of the Continental GT and GTC S, owners can choose to emphasize the sporting character of the 4.0-liter V8-powered Bentley Continental GT, thanks to a package of performance-focused design and engineering features." Bentley says the S package is for those who are focused on driving pleasure. Standard equipment includes a sport exhaust (the better to announce the presence of that 542-horsepower V8) and Bentley Dynamic Ride, along with a set of 22-inch wheels that are unique to the S model. Inside, the upgraded sport seats bear "S" embroidery, and the dark theme employed on the exterior accents continues on the dash and upholstery. The instrument cluster graphics are unique, as well.  "The new S range adjusts the Bentley grand touring recipe to center on the pleasure of driving – an opposing yet complementary emphasis to the 'Wellbeing behind the Wheel' concept of the recent, comfort-centric Azure range launch," Bentley said.  Related video: Our Bentley Continental GT First Edition is here | Behind the Wheel S01 // E05