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2023 Bentley Bentayga EWB Azure First Edition on sale for one year

The 2023 Bentley Bentayga EWB has added a third flavor. Above the standard spec, the Azure trim adds distinguishing features like elongated quilting and perforation on the numerous leather surfaces, jeweled caps for the fuel and oil fillers, fancier wheels, and Azure badging. For the first model year of production the craftspeople at Crewe will build an Azure First Edition trim. The First Edition makes normally optional frills like Bentley Diamond Illumination and the Naim for Bentley stereo standard equipment. That stereo pumps 1,720 watts of playlist through 20 speakers. There are also a heated steering wheel, folding picnic tables, and additional driver assistance systems  The cabin is sewn up with exclusive contrast stitching and embroidery, and of course there's First Edition badging outside, on the C-pillar, and inside on the seats. Should the customer decide that isn't enough advertising, buyers can request handcrafted metal overlays. This version of the SUV shows off brighter grilles in the lower bumper and sits on 22-inch, 10-spoke, directional wheels, an inch larger than the hoops on the standard Bentayga.  The Bentayga EWB marks the return of the Azure name for the first time since 2010, and the Bentayga's second First Edition after the 2017 Bentayga W12 which was limited to 608 units. The W12, by the way, is said to be forbidden to the EWB. Pricing hasn't been announced, but since the EWB starts at around $230,000 and Bentley's already said it expects "that people will option them beyond $300,000," the Azure First Edition can be expected to push that well higher. Related video: 2019 Bentley Bentayga Exterior Walkaround, Drive Modes, V8 Engine, Front Seats and Rear Seats

2020 Bentley Bentayga Hybrid is less efficient on the highway than V8 version

Official EPA fuel-economy ratings are out for the 2020 Bentley Bentayga Hybrid, the luxury brand’s first electrified offering, and they donÂ’t exactly bathe the crossover in a green light. As spotted by Green Car Reports, the plug-in performs worse on the highway than its V8-powered combustion sibling. The EPA rated the Bentayga Hybrid as delivering 18 miles in all-electric range, which is two miles more than Bentley previously touted, and a combined 19 miles per gallon in hybrid mode, which is indeed the most efficient of the three Bentayga versions offered. ItÂ’s rated at 17 mpg city and 21 on the highway. By contrast, the 4.0-liter twin-turbo V8 version of the luxury crossover offers just 17 mpg combined, yet it delivers 23 mpg on the highway. Its overall EPA-rated highway range also beats the Hybrid, at 518 miles to 430 miles on a full charge and tank. The Bentayga Hybrid combines a turbocharged 3.0-liter V6 and a 94 kilowatt electric motor that also functions as a generator. The system combines for 443 horsepower and 516 pound-feet of torque, with a 5.2-second 0-60 mph time. It sends that through an eight-speed automatic transmission driving all four wheels. Curb weight is a hefty 5,709 pounds. Base price starts at $160,000. The V8, by comparison makes 542 hp, nearly 100 more ponies, and 568 lb-ft, with a 0-60 mph of 4.4 seconds. It will set you back $171,025. At any rate, both versions are well below the 27 combined mpg of the average 2020 vehicle, according to the EPA. The HybridÂ’s fuel economy ratings suggest that buyers may be motivated less by concerns about carbon footprint than conveying the appearance of having those concerns. Bentley has said its first full electric vehicle will be a dedicated model that will arrive in 2025 at the earliest, and possibly with a solid-state battery pack. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.