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Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

2017 Bentley Mulsanne Extended Wheelbase is for the driven

For the first time since the nameplate was reintroduced as a 2011 model, Bentley will offer the Mulsanne in two lengths. The Extended Wheelbase adds an additional 10 inches to the rear passenger compartment over the standard and Speed models, allowing Bentley to fit a pair of reclining rear seats and a large sunroof into its flagship model. Naturally, this is the Bentley model aimed at buyers who would rather not drive themselves, preferring to be chauffeured. That doesn't describe the average Autoblogger, but for those who do fall into that camp, here's what you should know. View 8 Photos It's coming to America. Although the Mulsanne Extended Wheelbase will be aimed mostly at the Asian market, it will come to the United States. Most Americans would rather drive than be driven, which means the long-wheelbase model will be imported from England in very small numbers and quite likely as a limited edition. For such a simple idea, the execution is complicated. Every Bentley Mulsanne is hand-assembled by a skilled team of craftsmen. That doesn't change for the Extended Wheelbase, but it does add some new complexity to the build process. All three Mulsanne models roll down the same line in Crewe, meaning workers have to be trained in the differences of each model. This is true at most plants, but the assembly of a Mulsanne is a rather different process than a Mustang. In addition to the extra length, all Mulsanne Extended Wheelbase models get optional folding tables for both rear passengers. These are beautiful works of art, and the engineering behind them is almost unbelievable. Each tray table is made from 600 individual parts. Yes, you read that correctly. We're not sure how Bentley managed to over-engineer these baubles so thoroughly, but we suggest that you treat the metal and leather creations with respect. But it's also very comfortable. Those tray tables can tilt at about a 30-degree angle, which is perfect for displaying content on an electronic device. The center console that holds them when not in use is unique to the Extended Wheelbase, and it's covered in the same veneer and leather that the buyer selects for the rest of the car. USB ports, pen holders, and cup holders designed specifically to hold two of the three crystal flutes in the fridge between the seats, and a glass-covered bin make the console as useful as possible.