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Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.

Bentley Continental Flying Spur taking shape

The redesigned Bentley Continental Flying Spur has again been caught undergoing testing, though this time away from public roads while tackling the Nürburgring's 154 turns. The car we see in these new spy shots also reveals more of the Flying Spur's new lines, which we expect to largely mirror the shape already seen on the new Continental GT and GTC models.
Likewise, the new four-door Continental will probably come with the same engine options as the coupe and convertible: the tried and true 6.0-liter W12 making 567 horsepower and the new twin-turbo 4.0-liter V8 producing 500 hp. Its two stablemates were also updated with an eight-speed transmission for 2012, so expect the Spur to swap that many gears, as well.
Really, the only unknowns left are how Bentley will be handling the four-door specific design elements like the shape of the rear end, which is somewhat obscured by this car's checkerboard camo, as well as when the sedan will debut. We've received no indication thus far that Bentley is planning to use the Paris Motor Show, which happens later this week, for the Flying Spur's unveiling. That leaves a string of upcoming shows where it could happen, including the LA Auto Show, Detroit Auto Show and Geneva Motor Show.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.