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Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Drive a Bentley | The List #0017

There's just something about a Bentley. The brand exudes luxury. There's nothing quite like driving or getting chauffeured in one of these classically British vehicles. On this episode of The List, hosts Jessi Combs and Patrick McIntyre head all the way to the UK to investigate Bentley's heritage and drive a shiny new Mulsanne. To start the trip off, our hosts drop by the Bentley Factory in Crewe to learn how the cars are made. Every aspect is crafted with precision and care, taking up to two weeks to complete each car. Our hosts even busted a few stereotypes about the brand during their trip. "I thought Bentleys were supposed to be grandma cars," said Jessi, enjoying the high life in the luxurious back seat of the Mulsanne. "It's more of a beast than anything," Patrick responds from behind the wheel. From learning about the 400-hour manufacturing process for one vehicle, to getting behind the wheel and feeling the power of the 505-horsepower engine, this is an episode of The List you won't want to miss. Click here to find more episodes of The List Click here to learn more about our hosts, Jessi and Patrick Bentley The List Videos Original Video bentley mulsanne jessi combs patrick mcintyre