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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

VW, Mobileye to bring new automated tech to series production

Volkswagen will bring new automated driving technologies to series production as it deepens its partnership with Mobileye in automotive driving technologies, Europe's biggest carmaker said on Wednesday. Israeli automotive tech company Mobileye will provide driving assistance software based on its SuperVision and Chauffeur platforms to VW's luxury brands such as Audi, Bentley, Lamborghini and Porsche. The technologies, which later will be integrated by VW's software unit Cariad, include assistance systems for highway and urban driving, such as automated overtaking on multilane highways, automatic stopping at red lights and stop signs, and support in intersections and roundabouts. "New automated driving functions will significantly boost convenience and safety," VW Chief Executive Oliver Blume said. Mobileye is also set to supply further automated driving software to Volkswagen's commercial vehicles unit. In future, the German carmaker aims to rely on its own complete in-house software system. (Reporting by Christoph Steitz, writing by Andrey Sychev, Editing by Miranda Murray and Madeline Chambers)

Bentley Bentayga Field Sports by Mulliner is the perfect SUV for rich hunters

Though it's primarily used for wagon versions of two-door cars now, the term " shooting brake" originally referred to a vehicle that was used for people to go out hunting and shooting. As such, the new Bentley Bentayga Field Sports by Mulliner is a literal shooting brake, as it's been customized for hunters. Bentley and Mulliner received assistance from ultra-custom gun manufacturer Purdey to help design this Bentayga to be useful for hunters. The results are centered around additional storage. In the cargo area, there's now a large sliding storage unit that contains several compartments that can house all variety of supplies from first-aid kits to additional rounds of ammunition. Of course since this is a Bentley, there is plenty of focus on luxury as well, hence the quilted leather interior, and the space for champagne flutes and your choice of high-class alcohol. In addition to the main storage, there's an additional locking case for a pair of guns. This case is also leather-covered, and it fits in a space between the rear seats. It seems that this special Bentley is currently just a one-off. But we suspect that if there's enough demand, Bentley might consider offering these options. If Bentley does go through with creating hunting variants for customers, we'd like to make a few suggestions to improve on the design. First off, Bentley has prominently featured a hunting dog in the promotional photos. Anyone with dogs knows that when they're outside, they're at risk for tracking in dirt and mud. That's not something you'd want in your leather-clad six-figure Bentley. So perhaps Bentley should consider some kind of cover, like what came with the Honda Element Dog Friendly Edition but fancier, or even custom rear seat storage for the dog. It could even feature a hose and drier for cleaning up your dog, similar to the Nissan Rogue Dogue. And, though the storage solution that Bentley, Mulliner and Purdey came up with is quite nice, they could go a step further, such as with Bentley's own Bentayga for falconry, or the Holland & Holland Range Rover. The former featured beautiful cork chests in the back for storage, and a custom wood inlay dash. The latter also came with a lovely wood cabinet for guns and liquor, but on top of that, buyers would get free refills on liquor. Those are seriously luxurious features, and would be perfect for a hunter's Bentayga. Feel free to use these ideas, Bentley.