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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley Continental has come a long way in 63 years

Ever wonder why Bentley calls its coupe the Continental? We'll give you a hint: it's not because it comes with orange juice and a breakfast roll. It's because the coupe was designed to traverse entire continents in speed and comfort. And it has been doing that for 63 years now. The fastest four-passenger vehicle of its day, the original Bentley R-Type Continental is considered to be the world's first grand tourer. The Continental was based on the R-Type saloon, retaining its 4.6-liter inline-six but replacing the four-door bodywork with an altogether more elegant, dynamic form. The two-door bodywork was crafted by H.J. Mulliner & Co, whose name still adorns Bentley's customization department, and whom parent Rolls-Royce favored over its usual Park Ward for its pioneering skills in lightweight construction. The result was a vehicle that could sweep along the highways constructed in post-war Europe with ease and grace at speeds up to 120 miles per hour. Of the 2,000+ R-Types that Bentley made in the early 1950s, only 208 were Continentals, making it one of the most sought-after Bentleys of all time – and one of the most beautiful. It's that spirit which the company aims to carry forth with its namesake, the latest Continental GT Speed, which stands as the fastest production model Bentley has ever offered. Of course it's not just on the road where Bentley forged its reputation, but on the racetrack as well. That history stretches back to the famous Birkin Blower that won at Le Mans in 1930 straight through to the Continental GT3 that scored podium finishes at Paul Ricard and the Nurburgring this year. Watch the video above and scroll through the galleries below to see Bentleys old and new come together and demonstrate the heritage that they're always crowing about in Crewe. BENTLEY CONTINENTAL: EVOLUTION OF AN ICON - New film features 16MY Continental GT Speed and R-Type Continental - Traces the DNA and design of the Continental from 1952 to present - 16MY GT Speed is the fastest production car ever made by Bentley (Crewe, 16 December 2015) The Bentley Continental GT is one of the most iconic cars on the road today. The Continental name first entered the company's lexicon in 1952 with the R-Type Continental – arguably the world's first Grand Tourer. With a top speed of 120 mph it was the fastest four-seater in the world at the time of its launch.

Former Lamborghini designer reportedly headed to Hyundai

Luc Donckerwolke (pictured above) only left his position as the Director of Design for Bentley in early June, but he might have already had a new gig lined up as he was walking out the door. Donckerwolke is reportedly teaming up with former Volkswagen Group styling bigwig Peter Schreyer at Hyundai Motor, in a position to eventually take over the look of all of the Korean brands' vehicles. At the moment, this major hire for Hyundai and Kia is still just a rumor, though, and the Korean automaker is playing it close to the vest. Company spokesperson Jim Trainor tells Autoblog, "We do not comment on speculation concerning potential appointments." However, insiders tell Automotive News that the deal is the reason for Donckerwolke walking away from his long career among VW's brands. In Korea, Donckerwolke would hold a position under Schreyer at first, and he would take over Hyundai and Kia's design duties when Schreyer retires, which is expected in about two years. Donckerwolke joined the German automotive giant in 1992 and eventually came to define the modern look of Lamborghini by penning both the Murcielago and Gallardo. In 2011, he became the Head of Advanced Design for VW Group and took over styling duties at Bentley in 2012. Schreyer left a fruitful career at VW Group, including penning the original Audi TT, to join Kia in 2006. He gained the overall design duties for the Hyundai and Kia brands in 2012. Ousted VW Chairman Ferdinand Piech once said that he was regretful of losing the talented stylist. Related Video: