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New Bentley boss nixes any new sports cars in its money-losing lineup
Tue, Aug 21 2018Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.
2022 Bentley Flying Spur Hybrid, Mercedes SL and EQS | Autoblog Podcast #714
Fri, Jan 28 2022In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by contributor Brett Berk. They talk about driving the plug-in hybrid 2022 Bentley Flying Spur, the Mercedes-Benz SL and EQS, and the Ford Bronco. They also have a discussion about design and the craft of writing. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #714 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Bentley Flying Spur 2022 Mercedes-AMG SL 2022 Mercedes-Benz EQS 2022 Ford Bronco Automotive design Automotive writing Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:
Bentley Continental GT3 Pikes Peak car's wheel can be used for games
Mon, Jun 21 2021As video games become ever more realistic, the lines between driving real cars and their virtual counterparts gets blurrier. And that line is at its blurriest with the steering wheel used in the Bentley Continental GT3 Pikes Peak race car. Not only is it a wheel for the race car, but it can be used for playing racing simulators, too. Bentley collaborated with video game steering wheel manufacturer Fanatec to make the unit for the Pikes Peak racer. It's impressive simply as a car wheel, as it's made from magnesium and carbon fiber. The grips are covered in Alcantara, including the removable lower section designed to give the driver more leverage around hairpins. The rotary switches are CNC-machined aluminum with Bentley's knurling design. In the middle of it all are LED rpm indicators and a 3.4-inch circular display that shows current gear selection and driver settings. But a quick disconnect from the Bentley's steering column, and wheel can be carried over to a Fanatec steering wheel base and reconnected for virtual fun. In this setup, the screen can show various in-game telemetry and information, and the buttons can be programmed for various functions. Though availability and pricing haven't been announced, you'll be able to purchase your own example of this wheel. Considering the materials and functionality, it will probably be quite pricey, but certainly one of the more unique and usable automotive collectibles ever created. Even if you don't want to use it for video games, it comes with a stand that turns it into a display piece, and the center screen can act as a watch or show map and telemetry from laps of race tracks. We suspect you could also use it as an actual steering wheel in a car, assuming you have a compatible quick release. Though, depending on the car, you might not be able to use all the switches, paddles or even the screen. Still, it would be cool and probably a quality piece. Related Video: