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Bentley announces its fifth model will debut May 10

Bentley announced it would debut "a fifth model" on Tuesday, May 10 to join the Continental GT, Continental GTC, Flying Speed and Bentayga. The notice included all kinds of wordplay suggesting extra length and roominess, Crewe members having "gone to new lengths" on the "long-awaited" vehicle that will bring "an extra dimension of on-board wellness," and so on. We can't be certain of what's coming, but we're willing to place a large wager that it's the extended-wheelbase Bentayga. A prototype of the stretched family conveyance with an enlarged wheelbase and grandiose rear doors was caught testing at various points throughout 2021. And the door card in the teaser vid matches that of the Bentayga, not that of the only other four-door Bentley makes, the Flying Spur. Step inside. 12:30 BST, 10.5.2022 pic.twitter.com/4H7YENbtTz — Bentley Motors (@BentleyMotors) April 29, 2022 We don't know how much additional knee space Bentley will grant to back-seat VIP types; were this another era, we're sure Bentley would never quantify it beyond "more ample." We'll find out on May 10. There could be other changes in store for the variant as well, the automaker promising "a breadth of capabilities beyond anything previously offered." If the teaser is correct, there's a nifty shade of purple on the way, too. Related video:

Bentley Continental GT3 Pikes Peak car's wheel can be used for games

As video games become ever more realistic, the lines between driving real cars and their virtual counterparts gets blurrier. And that line is at its blurriest with the steering wheel used in the Bentley Continental GT3 Pikes Peak race car. Not only is it a wheel for the race car, but it can be used for playing racing simulators, too. Bentley collaborated with video game steering wheel manufacturer Fanatec to make the unit for the Pikes Peak racer. It's impressive simply as a car wheel, as it's made from magnesium and carbon fiber. The grips are covered in Alcantara, including the removable lower section designed to give the driver more leverage around hairpins. The rotary switches are CNC-machined aluminum with Bentley's knurling design. In the middle of it all are LED rpm indicators and a 3.4-inch circular display that shows current gear selection and driver settings. But a quick disconnect from the Bentley's steering column, and wheel can be carried over to a Fanatec steering wheel base and reconnected for virtual fun. In this setup, the screen can show various in-game telemetry and information, and the buttons can be programmed for various functions. Though availability and pricing haven't been announced, you'll be able to purchase your own example of this wheel. Considering the materials and functionality, it will probably be quite pricey, but certainly one of the more unique and usable automotive collectibles ever created. Even if you don't want to use it for video games, it comes with a stand that turns it into a display piece, and the center screen can act as a watch or show map and telemetry from laps of race tracks. We suspect you could also use it as an actual steering wheel in a car, assuming you have a compatible quick release. Though, depending on the car, you might not be able to use all the switches, paddles or even the screen. Still, it would be cool and probably a quality piece. Related Video:

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.