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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley celebrates its founder with the Mulsanne W.O. Edition by Mulliner

July 10, 2018, marked the beginning of Bentley's centenary celebration. We can look forward to a year of commemorations, starting with the Mulsanne W.O. Edition by Mulliner, limited to 100 units. The sedan, available in standard, long-wheelbase, and Speed versions, celebrates founder Walter Owen Bentley and his 1930 8 Litre. The founder's personal car, the last vehicle he designed for his company and the second example off the production line, wore a coachbuilt body from Henry Jervis Mulliner & Co. That's the same Mulliner firm that personalizes Bentleys to this day. Walter Owen didn't get to enjoy his "ultimate expression of automotive engineering" for long; financial troubles forced him to sell it in 1931. Bentley bought the 8-Litre in 2006, and part of the "sympathetic" restoration meant replacing the crankshaft. That crank is the central feature of the W.O. Edition Mulsanne: Bentley cut the crankshaft into 100 pieces, and will place each piece inside a custom, illuminated cocktail cabinet in the rear quarters of the 100 special Mulsannes. Four different woods and aluminum create a marquetry scene that frames a glass display with the emblematic crankshaft. Around that, the show vehicle gets Heritage Hides in Fireglow, with Beluga details and stitching, Dark Stain Burr Walnute veneers, and Fireglow lambswool carpets. The exterior's drenched in Onyx, with Beluga Black wheels, accessorized by a chrome hood strip, optional chrome grille and surround, and discrete special edition badging. Customers can, naturally, option their own W.O. Edition Mulsannes any way they wish. Bentley's chosen to skip Goodwood as the reveal of this particular treat. The public unveiling comes on our shores, at next month's Monterey Car Week, on Aug. 24. Related Video:

The myth and mystery of The Bentley Cocktail

The other day, we were trying to find ways to delight a visiting relative who requested a cocktail made with apple brandy (don't ask), and after poring through Mr. Boston and The Playboy Bartender's Guide we were fortunate enough to come across a recipe. This particular concoction piqued our interest not just because it was a means to get rid of that bottle of Calvados that had been malingering on our bar cart, drawing fruit flies and quizzical scorn, since it was gifted to us at the launch of the Peugeot 407 in 2004. It was because of the automotive connection. (Duh.) The cocktail is called The Bentley, and it has a sexy, if probably apocryphal, origin story. According to the legend, the Bentley Boys – rich, Jazz Age, car-loving, British playboy racers – invented the drink after their first of five Le Mans victories, in 1924. Canadian-born WWI hero and Olympic swordsman John Duff and local English Bentley test driver and Bentley 3-Liter Super Sport owner Frank Clement were the only British team and vehicle in this second-ever endurance race, surrounded by more than three dozen French drivers and cars (and a couple of Germans). But despite typical British maladies ­– broken shocks, seized lug nuts, and a dysfunctional gearshift – and a slew of fires, punctures, and chassis-snapping wrecks amongst the field, they persevered. Arriving at their celebratory party at their club near their adjoining apartments in London's exclusive Mayfair neighborhood, they discovered that all of the alcohol had been consumed, with the exception of Calvados and Dubonnet. Mixing these together in equal parts, and adding some bitters, they allegedly invented a drink to settle their affluent nerves. Like most folkloric explanations for the existence of some gross cocktails – the wisecrack-inspired Tom Collins, the whole-cloth-concocted Seelbach – the tale seemed as compelling to us as it was ridiculous. Fortunately, among our friends are many with mastery in mixology, so we decided to put the mystery (and recipe) to them. "To be honest, I'd never even heard of the cocktail," said Tokyo-based international beverage expert Nick Coldicott, the most skeptical of our potation pundits. "And that story smells fishy to me. It seems unlikely that a party venue would have enough of a booze collection to have Calvados and Dubonnet, but not enough whisky or gin or champagne to see the party out.