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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley designer says electric Bentley coming ‘not so far in the future’

Bentley lead designer Stefan Sielaff told Auto Express, "A full electric Bentley is something I am extremely convinced we have to do." He essentially confirms a Bentley EV by saying, "It will happen not so far in the future." We can look at the designer's comments as a near-final declaration on an undertaking the English carmaker's been considering for the past few years. Don't look for a production run of the EXP 12 6e concept shown at last year's Geneva Motor Show, though. Based on Sielaff's comments and a process of elimination, AE expects an electric four-door coupe. Instead of the PPE electric architecture Porsche and Audi are developing, Bentley would use the J1 architecture beneath the Mission E. The most powerful Mission E trim should put out close to 700 horsepower, a proper figure to begin discussions concerning an offering from The Flying B. A report from two years ago said a larger, 115-kW battery supplying two 375-horsepower motors in back and a 186-motor in front would give 936 hp and a potential 500-mile range. Beyond that, insiders supposedly spoke of a 150-kW battery to come in 2022, which would bring with it astronomical numbers. When asked what kind of vehicle Sielaff had in mind, the designer said he envisioned "a completely fresh and new development" that is "not imitating another concept." The alternative propulsion, Sielaff said, would give him and his team "a great chance to establish a completely new design language for the company." His ideal chariot would have four or five seats, "the possibility to carry a little bit of luggage," "a certain coupe style or sportivity," and definitely not an SUV. Those are about all the words one would use to describe a four-door coupe without saying the words "four-door coupe." Before the recent executive shuffle, previous brand CEO Wolfgang Durheimer told AE he expected a company EV to get around 600 hp and travel up to 310 miles on a charge. Wireless charging would be a major consideration as well, since grubby charging plugs don't mix well with white gloves. New brand boss Adrian Hallmark was told to invest in the brand instead of focusing exclusively on the numbers, and the EV initiative is about recasting Bentley as a luxury and technology brand, and appealing to younger customers. The next-generation Continental GT will get a PHEV drivetrain, and the Crewe manufacturer plans to have its entire range electrified by 2025.

Bentley Bentayga gets its first big update with new design and improved tech

The 2021 Bentley Bentayga is subject to the model’s first significant refresh since the ultra-luxe SUV was introduced for the 2016 model year. In the meantime, Bentley has rolled through a few variants, but now weÂ’re getting design changes, tech enhancements and new equipment. For starters, the V8 is now the standard car (and will be the only one available initially), with the W12 engine reserved for an upcoming Bentayga Speed coming in 2021 — a model the brand expects to continue to be in high demand in America. Bentley also says there will be an updated plug-in hybrid model to follow later this year, but it wonÂ’t be available right away like the V8 is. The 4.0-liter twin-turbo V8 will make the same power as before, sitting at 542 horsepower and 568 pound-feet of torque — thatÂ’s good for a 0-60 mph time of 4.4 seconds. This BentaygaÂ’s most significant mechanical change underneath is a 0.78-inch wider rear track. Bentley claims this reduces steering effort and improves response linearity. Some of the bigger changes come in the design. Bentley says the adjustments are inspired by the new Continental GT and Flying Spur, as every panel in the front and rear have been redone. It gets a larger “matrix” grille, new headlights featuring BentleyÂ’s “cut crystal glassware” design (trust us, itÂ’s very cool), and a more aggressive front bumper with even more venting. Its hood has also been lifted up by 30 mm to make the whole front end appear more imposing. The sides of the SUV get new molding and a new V8 badge, while the back has gone through even more significant changes. ThereÂ’s a new tailgate design that stretches the full width of the rear and also encapsulates the new and bejeweled oval rear taillights. The design change has seriously widened the look from the rear and makes a huge difference to the Bentayga's style. The license plate has been moved down, and the wider rear track gives the Bentayga a more appealing stance. Larger, oval-shaped tailpipes mimic the new taillight design, and Bentley has added a longer roof spoiler to make the car look even more elegant and sporty. A new 22-inch wheel design (available in two finishes) joins the cavalry, as do two new paint colors: Viridian (dark green) and Patina (mid-tone off-white). Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats.