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Bentley's first EV will be an SUV arriving in 2025 on Audi Project Artemis platform

The first electric Bentley is going to be an SUV, and it will arrive in 2025, according to a report recently published by Car Magazine. It will also be an Audi collaboration, but this second bit of news comes as very little surprise given the companies live under the same roof in the VW Group. When Car questioned Bentley CEO Adrian Hallmark concerning the body style the first EV would take, Hallmark replied, “If you're not in SUVs, you're nowhere.” ThatÂ’s a pretty telling suggestion, and considering the BentaygaÂ’s success, Bentley is smart for heading down the crossover/SUV path first. The next question we have concerns the vitals of the car. What will underpin BentleyÂ’s first big, electric effort? It appears as though Project Artemis is the answer. WeÂ’ve seen rumors and reports flying around about this Audi-led project previously. ItÂ’s been suggested that both Bentley and Porsche would be taking a bite, and these previous reports are ringing true. “With our current cars, we had to get into the engineering largely after they [the platforms] had been done,” Hallmark told Car. “The difference now is that with Artemis we're right in there at the beginning, helping define it. We're not leading it, but we're going to be a beneficiary of it” Audi has previously said the Artemis project/platform would be ready for prime time by 2024, so Bentley clearly already has its foot in the door if it intends to release a car in 2025 on the same chassis.  “Looking forward to electrification, we're going to have closer synergies with Audi,” Hallmark said. “But we will continue to have strong relationships with both brands [Audi and Porsche], and we see this as an opportunity, not a risk. No question – we are electrifying. And we need to find the best way to fast-track that, and to lead the technology charge.” Advanced Level 2 autonomous tech is expected to land with this platform, and we suspect there will be many other enhancements made even above and beyond what is currently possible with the PPE platform (underpinning both the Taycan and E-Tron GT). Artemis is also a project designed to yield much larger electric vehicles than what the VW Group currently has to offer. That fits BentleyÂ’s vision of a flagship SUV, and itÂ’ll also work nicely with a giant Audi offering.

2021 Bentley Bentayga V8 First Drive | Not messing with success

The 2021 Bentley Bentayga V8 marks the first refresh for Bentley’s first and rather successful SUV. The company has sold more than 20,000 of them worldwide since its introduction just a few years ago. As such, Bentley didnÂ’t need to do much to keep it updated, nor did it. The refresh boils down to exterior and interior updates, and after spending some time with the updated Bentayga, it continues to be a brilliantly luxurious machine with impressive capability. The most obvious and significant changes are to the exterior styling, which has hardly been the Bentayga's strong point. There are new round headlights with a cut crystal design like on other recent Bentleys. The grille has been enlarged, and the front bumper has a sportier design with an integrated spoiler. On the side, the fender vent has been lengthened and mounted higher, while the rear now has slim oval taillights and oval exhaust outlets. Those taillights have the same kind of cut crystal design as the headlights. The changes are subtle but effective at sprucing up the Bentayga, but they also donÂ’t make existing Bentaygas look out of date. ItÂ’s a similar situation inside. The biggest changes are in the center of the dashboard. The upper air vents are thin and horizontal instead of circles, and they've been relocated with the dash clock to sit mostly on top of the dash instead of nestled into it. Below them is a larger, 10.9-inch infotainment system that spans the whole width of the center stack and looks better integrated than the old version. The back seats can be configured to have nearly 4 inches more legroom, and thereÂ’s a larger touchscreen remote and available rear air vents for the bench seat configuration. Beyond that, the interior is mostly the same, which is hardly a complaint. This is a Bentley, after all. Essentially every surface is wrapped in soft leather, adorned with rich wood trim or made of weighty knurled metal. And customers have access to a vast variety of colors and combinations to create a genuinely custom cabin. There are a few low-ish points. The infotainment system isnÂ’t the most responsive, and it can be a little tricky to find the menu you want. Also, and this is a bit of a car journalist nitpick, you can spot some bits pilfered from the Audi parts bin: the turn signal and washer stalks, the headlight knob, and the underlying menus and layout of the instrument panel.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda