Bentley: Continental Gt on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

First Bentley to race at Le Mans sells for over $3.7 million

What's the big deal with Bentley? After all, the luxury marque has spent much of its life as a Volkswagen sub-brand or Rolls-Royce understudy. Well the big deal is, in short, racing provenance. In its very early days, before it became an nouveau riche status symbol, Bentley staked a claim as a force in the motorsports world. And people who remember that still hold the brand in high regard. Case in point: The first Bentley to race at the 24 Hours of Le Mans has just sold for more than $3.7 million. This year marks the 100th anniversary of the famed French enduro, hailed by many as the greatest auto race in the world. In 1923 Bentley 3-Litre, chassis 141 became the first of many to enter the race. In fact, it is billed as the first international entrant, period.  Prior to its arrival at Circuit de la Sarthe, the car had been raced by WWI veteran and Bentley dealer John Duff at the Double 12 Hour at Brooklands. At the time 24-hour races had been outlawed in the U.K. due to noise so the race was divided into two segments. Duff set 38 international records as he covered 2,082 miles at an average 86.79 mph. Based on that success, he asked founder W.O. Bentley to help him prep the car for a new day-long race in France. Duff and his co-driver Frank Clement, a Bentley factory test driver, managed to finished fourth despite a hole in the fuel tank caused by a rock on the track in this pre-paved era. Along the way, they set a lap record of 66.69 mph average speed. Duff and several other racers became known as the Bentley Boys, a cadre of free-wheeling daredevil rascals. Bentley, Duff and Clement returned the following year and won the race outright. The Bentley Boys would then set a four-year streak from 1927-30 at the fledgling event, cementing the brand into legend. Then Rolls-Royce bought the company in 1931 and ceased its racing activities. A Bentley works car would not appear on the starting grid at Le Mans until the EXP Speed 8 in 2001. Despite its pivotal role in Bentley history, chassis 141 was pretty much treated as a used car after its retirement. According to the brokerage firm that arranged the $3.7 million sale, at some point a local undertaker covered the rear and used it as a wagon, perhaps for macabre cargo.

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.