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Lamborghini and Bentley rack up record sales in 2022

Sister companies Lamborghini and Bentley independently announced that they set a sales record in 2022. Both firms posted a big increase in deliveries, and their announcement comes shortly after Bugatti and Rolls-Royce released their own record-breaking 2022 sales figures. Lamborghini delivered 9,233 cars in 2022, an increase of 10% over 2021 (which was a record year as well). Its best-selling model is the Urus, which accounted for 5,367 deliveries (a 7% increase over 2022). That's not surprising; SUVs sell well. What's rather stunning is that Huracan deliveries soared by 20% to 3,113 examples in 2022. Finally, Lamborghini delivered the last 753 examples of the Aventador. Geographically, the United States remains Lamborghini's biggest market; the company delivered 2,721 cars there in 2022 (an increase of 10% over 2021). China takes second place with 1,018 deliveries (up 9%) followed by Germany (808 cars; up 14%), the United Kingdom (650 cars; up by 15%), and Japan (546 cars; up 22%). All told, deliveries in the EMEA region(Europe, Middle East and Africa) jumped by 7% to 3,484 cars. The company's outlook for 2023 is bright. It will notably unveil the Aventador's hotly-anticipated successor, and the yet-unnamed model will stand out as its first series-produced hybrid model. Its historic factory in Sant'Agata Bolognese, Italy, will keep busy as well. "We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list," said company boss Stephan Winkelmann. While it's too early to tell if 2023 will be another record year for Lamborghini, executives stress that they want to keep the company's growth in check. The aim isn't to rival, say, BMW in terms of volume. "The idea will always be to have one car less than demand," Andrea Baldi, the head of the Americas region for Lamborghini, told Autoblog in 2022. "We will never become unexclusive. That is a promise." Bentley is celebrating for many of the same reasons: It sold 15,174 cars in 2022, an increase of 4% over 2021 and its first annual result above the 15,000-unit mark. Here again, there are some interesting surprises hidden in the numbers. Its best-seller was the Bentayga, it represented 42% of the firm's sales, and 2022 was the big SUV's most popular year — that's an impressive feat for a car released in 2015. The Continental GT range represented 30% of sales and the Speed variant accounted for 31% of those. The Flying Spur represented the remaining 28%.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley recaps its 100 years in a $250k book

Bentley's 100th anniversary might be remembered more for the book that celebrates the milestone more than the cars. The carmaker worked with Opus, a "luxury publisher" with the tagline "Greatness immortalized greatly," on a tome that tells the story of the last 100 years. The limited-edition result of their work weighs roughly 66.5 pounds, is filled with exclusives, can be customized like a Bentley, and can cost more than a Bentley. There will be three versions, in Centenary printed in a run of 500, the Mulliner printed in a run of 100, and 100 Carat with just seven examples, representing the seven continents. All come wrapped in hand-bound leather from the same herds that provide hides to Bentley cars, buyers able to choose what color leather they prefer. The cover is adorned with nothing other than the same special Bentley badge that gets affixed to cars during this anniversary year. The content begins with a foreword penned by well known collector Ralph Lauren. Then the book spends nine chapters and more than 800 pages telling the story of W.O. Bentley and his Le Mans racers before lavishing time on the decades of brand-defining grand tourers, the limited editions, the one-offs, the designers, the craftsmanship, and the sports cars that have brought us to today's GTs and limousines. In the last chapter, called "The Future," current brand CEO Adrian Hallmark expands on what the next century will bring. Never-before-seen content in every edition includes historical photos, new photography shot by Opus, and gatefold pages with artwork that spreads nearly 6.5 feet when fully opened. The "entry-level" Centenary edition costs GBP3,000, or $3,800 in green money. The Mulliner edition adds extras like 20-inch by 24-inch Polaroid photos highlighting ten of Bentley's landmark cars, and 56 watercolors painted on silk paper. A piece of the left front Michelin tire from the Bentley Speed 8 that won Le Mans in 2003 will grace the inside cover of the Mulliner's clamshell case. Owners can go further with customization, having their own Bentley photographs included in their copies, or having their cars photographed by Opus to be included. More equipment means more money, the Mulliner edition costing GBP12,500, or almost $16,000. Beyond the Mulliner's bespoke options, the 100 Carat edition encrusts the book with 100 carats of diamonds and a wings badge set in either white gold or platinum.