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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.

Bentley unveils Continental GT ice racer

Bentley has unveiled a new special edition of its Continental GT coupe with photos taken high in the Austrian Alps. On Monday, we were shown teasers of a Conti GT swathed in an eye-popping blue done up to look like an all-wheel-drive backcountry snow eater, and now all has been revealed. This particular Continental GT will be running in livery that pays homage to its fraternal twin, which won the Pikes Peak International Hill Climb in 2019 and shares the same factory-built, twin-turbocharged W12. The 6.0-liter engine offers 626 horsepower and 664 pound-feet of torque. Bentley says it'll do 0-60 mph in 3.6 seconds on the way to a top speed of 207 mph. Bentley says the the car’s three chamber air springs, 48V active anti-roll control system and iron brakes are entrusted with the cool running of the Continental GT on the purpose-built ice track — their pun, not ours.  Going further, a number of clues points toward an off-road-ish variant of the Continental GT. ThereÂ’s the more rugged-looking treatment of the lower front fascia, where the fog lights are now encased in black trim that also lines the wheel arches, and Pirelli tire logos are displayed prominently at each front quarter. ThereÂ’s also a ski rack on the roof, which may also feature front-illuminating LED lamps, and the coupe looks to have been lifted ever so slightly. Junior World Rally Championship driver Catie Munnings will take to the wheel of the Bentley Continental GT at the 2020 GP Ice Race in Zell am See. The FIA European Rally Championship Ladies Trophy winner will be the first woman to race a Bentley in the modern era, the automaker said.  Bentley teased the new racer Monday on twitter: Spotted today in Kitzbuhel, Austria...anyone want to guess what this is? WeÂ’ll reveal all on Tuesday...#Bentley #ContinentalGT pic.twitter.com/u3ltMdw4LI — Bentley Motors Comms (@BentleyComms) January 25, 2020 This is the latest fruit of BentleyÂ’s collaboration with Italian ski-maker Bomber Ski, with whom Bentley recently partnered to offer limited-edition co-branded $2,750 skis and a ski-and-drive experience in March in Telluride, Colorado and Park City, Utah, starting at a cool $17,950. Bomber Ski counts former U.S. skiing phenom and Olympic gold medalist Bode Miller as one of its principals. WeÂ’ve seen the No. 9 on a Bentley before, with the limited-edition Number 9 Edition by Mulliner unveiled last March as part of BentleyÂ’s centennial celebration. The number nods to the No.