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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

The Bentley Mulsanne exits the stage as production ends

Bentley is done with the Mulsanne. The one you’re looking at here is the penultimate car to come out of the factory in Crewe, Cheshire, England. Apparently, the owner of the last one is rather secretive and wants to keep their car under wraps. That being the case, Bentley has surrounded this Tungsten and Rose Gold Mulsanne with all the pomp and circumstance one would expect from the end of an era at Bentley. At least, as much as the pandemic will allow. Bentley employees are pictured here next to the car, standing apart with masks on. ItÂ’s one of the Mulsanne 6.75 Edition cars Bentley previously announced, which the company limited to just 30 units. The end of the Mulsanne also means the end of the 6.75-liter V8 at Bentley. We gave that engine its own sendoff post, but needless to say, the engine series is an old one and can be traced back to 1959. BentleyÂ’s Mulsanne is much less old. This flagship sedan was introduced at Pebble Beach in 2009, and has been in production ever since. Bentley has given it a couple rounds of updates, with the addition of the faster Mulsanne Speed in 2015, along with a design and tech refresh in 2016. Bentley built just over 7,300 total Mulsannes, and itÂ’s released a few eye-popping production stats. In the end, about 700 people were part of the production process to build the Mulsanne, putting in nearly 3 million total hours. Over a million total hours have been spent creating the interiors, and nearly 90,000 hours have been spent polishing the cars.  “I am immensely proud of the hundreds of designers, engineers and craftspeople that brought the Mulsanne to life over the last 10 years,” said Adrian Hallmark, Bentley CEO. “Now, as we begin BentleyÂ’s journey to define the future of sustainable luxury mobility through our Beyond100 strategy, the role of Bentley flagship is passed to the new Flying Spur.” ThatÂ’s right, the Flying Spur is the new flagship for the time being. Though, the latest rumors point to Bentley making a gigantic SUV as its future flagship vehicle to properly replace the Mulsanne. Is anybody surprised? Related video:

Bentley Bentayga flops around on the 'Ring

Bentley CEO Wolfgang Durheimer said the coming W12 Bentayga SUV will be the fastest SUV on the market, drawing a response from Porsche R&D chief Wolfgang Hatz that the next-generation Porsche Cayenne will outdo the Bentley on the road, and with a smaller V8 engine. We're going to assume that post and riposte is over top-speed honors, because judging by video of a prototype Bentayga lapping the Nurburgring, it won't be a Continental GT with a lift kit and it won't even be a current Cayenne GTS. In this video the Bentayga looks built for luxury, not cornering speed, as the body rolls over to the outside and the nannies shift the nose back into line when the driver pushes it through curbs. Or it could be that like the Mercedes-Benz G-Class, the Bentayga comes with some intense off-road chops that preclude tight-ship turning. And admittedly, we have no idea how this prototype is set up, but Porsche will probably take it as more reason to be smug anyway. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.