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Bentley SUV sheds some camo

Bentley keeps itself busy and on our minds with ever-faster versions of the Continental family and even, most recently, of the Mulsanne. While a new coupe is said to be around the corner, the biggest project Crewe has going on at the moment is its new SUV. And this is our clearest look at it yet.
Spied with less camouflage than ever before while undergoing testing near the Nürburgring, Bentley's as-yet unnamed sport-ute is being based on the same new platform that will underpins the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and - if finally approved - the production version of the Lamborghini Urus concept.
Bentley's is sure to be one of the higher-end models to be based on that platform, opening up a new segment soon to be populated as well by the upcoming Maserati Levante, Range Rover Sport SVR and other potential ultra-high-end SUVs and crossovers from the likes of Land Rover, Aston Martin Lagonda and Daimler's restrategized Maybach.

Bentley expands hybrid lineup to Bentaya S and Azure models

People often joke that buyers of ultra-luxury vehicles from Rolls-Royce and Bentley don’t care about gas prices, but even if thatÂ’s true, a lot of people still may not want to own the rolling embodiment of earthÂ’s impending doom. Rolls-Royce will go all-electric by 2030, and its British rivals at Bentley are hard at work on the brandÂ’s first EV, expected by 2025. In the meantime, the Brits at Bentley have come up with hybrid powertrains, and the automaker recently announced an expansion of hybrid options for its only SUV, the Bentayga. The automaker says that 100 percent of Bentayga Hybrid owners use their SUVs in full electric mode, with half staying within the vehicleÂ’s electric range. The Bentayga S and Azure are now available with hybrid powertrains, meaning half of BentleyÂ’s lineup is electrified. Rather than focusing solely on improving efficiency, Bentley implemented a plug-in hybrid system that offers up to 27 all-electric miles of range, a 6-percent surge in power, and a 15-percent improvement in torque. The Bentayga S Hybrid, for example, delivers 455 horsepower. All Bentaygas get almost 300 pound-feet of torque just from the electric motor. All Bentayga hybrids come with a 3.0-liter V6, and Bentley says that the S Hybrid can reach 62 mph (100 km/h) from a standstill in 5.3 seconds. The SUV got 15-percent stiffer dampers that shift damping force based on the selected drive mode, and Bentley says a new Hybrid Sports Exhaust “brings a stirring symphony of sound within the cabin.” It sounds a lot like fake engine noises to us, and Bentley notes that the sounds can be adjusted differently for front and rear passengers. The Bentayga Azure Hybrid is a more luxury-focused variant that features intense noise-canceling technologies and unique interior touches to improve comfort and a sense of well-being. The Azure is up to 26-percent quieter than its rivals on the road, and Bentley says it tuned the SUV to deliver 27 percent fewer vibrations. Buyers can choose from 15 different interior materials and color combinations, and 22-inch 10-spoke wheels come standard.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.