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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Bentayga takes Pikes Peak SUV record

Earlier this spring, we wrote about Bentley's bid to beat the existing Pikes Peak record for sports utility vehicles, with racing driver Rhys Millen behind the wheel of a bright green Bentayga. And this past weekend, they did it, slicing almost two minutes off the earlier record. Having been set by Paul Dallenbach with a Range Rover Sport back in 2013, the old record stood at 12:35.61. The New Zealand-born Millen completed the course in 10:49.9, at an average speed of 66.5 miles per hour. To pass Pikes Peak scrutineering and to keep Millen safe, the near-stock Bentayga had been fitted with a roll cage and racing seats, along with a harness and a fire suppression system; the only performance modification was a production-specification Akrapovic exhaust system. We expect the engine note to have been crowd-pleasing. The #Bentayga has smashed the Production SUV record at #PikesPeak, beating the previous best by nearly two minutes. @RhysMillen took just 10:49.9 to climb 5000 ft over 12.4 miles #BeExtraordinary pic.twitter.com/sEQ80FgwbE — Bentley Motors Comms (@BentleyComms) June 24, 2018 The 5000-foot climb has 156 corners, which the Radium Satin colored, 600-hp Bentayga attacked on stock Pirelli rubber. After his record run, Millen said: "To take a luxury SUV with minimal modifications and be able to drive up this course in under 11 minutes is a huge testament to the performance and level of engineering in the Bentayga." Related Video: Featured Gallery Bentley Bentayga Pikes Peak Image Credit: Bentley Motorsports Bentley Crossover SUV Luxury pikes peak bentley bentayga hill climb

Recharge Wrap-up: Panasonic, Tesla on Gigafactory deal?

Bentley has been awarded the Carbon Trust Standard for reductions of carbon, water use and waste production in manufacturing. The Carbon Trust is an organization that helps groups such as businesses and governments reduce carbon emissions, use of energy and resources, and waste output. From 2011 to 2013, Bentley reduced CO2 emissions by 16 percent per car manufactured, curtailed water use by 35.7 percent, and saw significant waste reductions. Darran Messem of Carbon trust says, "Bentley is clearly passionate about continuing to improve its environmental performance, which is reflected by the fact the company has consistently invested in new technology." Read more in the press release below. Chevrolet is giving 12 Volts to MBAs Across America. The organization will use the range-extended electric cars in its efforts to help MBA students learn from and work with small business owners. As part of the MBAs Across America program's first year, four students drove 8,000 miles to provide entrepreneurs with free business counseling. The program has expanded, and this year, teams of MBAs will use the Volts to travel to 25 cities to offer their services. Learn more about the partnership between Chevrolet and MBAs Across America in the press release below. A professor from the University of Michigan has found fuel cycle analysis to be too flawed to be relied upon for measuring CO2 impacts of transportation fuels. Professor John DeCicco of the university's Energy Institute feels that the flaws in calculating the carbon footprint of liquid fuel production and combustion make such lifecycle analysis impractical. He suggests, instead, to focus to carbon capture. Since capturing CO2 directly from a vehicle is probably never going to happen, DiCicco believes the solution is to capture carbon from the atmosphere in sectors outside of transportation. Says DiCicco, "Research should be ramped up on options for increasing the rate at which CO2 is removed from the atmosphere and on programs to manage and utilize carbon fixed in the biosphere, which offers the best CO2 removal mechanism now at hand. Such strategies can complement measures that control the demand for liquid fuels by reducing travel activity, improving vehicle efficiency and shifting to non-carbon fuels." Read more at Green Car Congress. Global transportation energy consumption is expected to increase by 25.4 percent by 2035, according to a report by Navigant Research.