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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Porsche to develop new line of engines for next Panamera

When the second generation of the four-door Porsche Panamera launches, it will likely be riding a new platform, complete with an all-new family of V6 and V8 engines, according to a report coming out of the UK.
Autocar reports that the so-called MSB platform will likely underpin the Panamera, and it could be shared with Bentley, provided the Volkswagen-owned, British-built brand commits to the architecture. As for the engines, it's reported that they'll have a sportier character than the V6s and V8s being built for Volkswagen and Audi's vehicles.
"Porsche will have its own new V8 that will be common to the new MSB platform," Porsche's chief engineer, Wolfgang Hatz, said. "It's a family for the next 10 years of cars." Whether the V8 and V6 will be used outside of the Panamera line, though, remains unclear. There's also no mention of what place turbocharging would have with the new engines.

Limited-production Odyssean Edition is the greenest Bentley Bentayga yet

Ultra-luxury cars with six-figure price tags haven’t historically been the most environmentally focused vehicles, but thatÂ’s changing. Rolls-Royce will release its first EV in 2023 and convert its entire lineup to electric by 2030. Bentley is on pace to do the same, and today the automaker announced what it says is its most sustainable Bentayga model. Bentley will build only 70 examples of the Bentayga Odyssean Edition and says that it focused on including sustainable, environmentally friendly materials such as tweed and responsibly sourced woods. Interior color groups with names like “Beluga,” “Porpoise,” and “Cricketball” give buyers a wide variety of three-color themes to choose from, and Bentley says the interior embroidery “sees thread colors blend calmly into one another across the width of each seat.” The Odyssean EditionÂ’s PHEV powertrain includes a 3.0-liter gas engine and a 100 kW electric motor. The two combine for 456 horsepower and can propel the stately SUV from 0-62 mph in 5.3 seconds. Bentley says acceleration is effortless because of the electric motor and notes a top speed of 158 mph. An 18-kWh battery provides an all-electric range of 28 miles (WLTP), and drivers can choose between three modes to use or conserve battery power. EV Drive, Hybrid Mode, and Hold Mode can be engaged manually or selected automatically by the vehicle, but EV Mode is the default on start. The SUV can automatically adapt power output settings based on road conditions, driving directions, and driver behavior. It also pokes the driver to let them know when to save battery. In EV Mode, for example, Bentley uses the SUVÂ’s navigation system with visual and haptic feedback to alert the driver when there are opportunities to conserve or regain battery power. The gas pedal vibrates when approaching an intersection or lower speed limit zone, letting the driver know to lift off and let regenerative braking take over. The system also vibrates on the transition between electric and gas powertrain components. Related video: