2012 Bentley Continental Gt Awd V12 6.0l Twin Turbo on 2040-cars

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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2015 Bentley Mulsanne Speed unleashes a tidal wave of torque

811 lb-ft of torque puts the Mulsanne Speed out ahead of every so-called muscle car on the market and eclipses most million-dollar hypercars.
Those in the market for a sedan with equal levels of performance and luxury would do well to stop by their local Bentley dealership, and have a look at the Flying Spur. Though not available in Speed trim like the previous four-door Continental, the W12 model already packs the 616-horsepower 6.0-liter twin-turbo W12 from the Continental GT Speed - and we wouldn't be surprised to see the British automaker come out with an even more performance-oriented version in the future. But what about the Mulsanne?

And the first Bentley Bentayga goes to... Queen Elizabeth II

The Bentley Bentayga aims to be a lot of things to a select few people. But as the world's fastest, most powerful, and (arguably) most luxurious SUV on the market, it could all boil down to bragging rights for some. So who will get to enjoy the privilege of receiving the very first one? Probably the one person in the world who needs to brag the least: Queen Elizabeth II. The sovereign monarch of the United Kingdom (and more current and former commonwealth countries than we care to count) already rides around in a Bentley State Limousine specially made for the purpose and based on the old Arnage. But she'll now be adding a new Bentayga to her royal motorpool, using it specifically to go hunting at one of her estates in Scotland. She does, after all, own several in the country – including the official Palace of Holyroodhouse in Edinburgh and (more likely) her private Balmoral Castle in Aberdeenshire. Wherever she chooses to drive it, that's got to hurt for Jaguar Land Rover. The rival British automaker has been supplying the royal family with Range Rovers for years. Then again, both companies – alongside Aston Martin and Vauxhall – all hold royal warrants for supplying goods to Her Majesty. Given how many vehicles the royal family must own (and how the Queen has been known to drive herself about), we're sure there's room for all of Britain's finest. Watch Bentley's American CEO Michael Winkler discuss the Bentayga with a spitting image of Rob Cordry in the video above from Bloomberg. Related Video: