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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley orders are up by 50% thanks to Chinese buyers

LONDON — Bentley began the year with 50% more orders than the start of last year and built more luxury cars in January than the same time in 2020 as China boosted demand despite challenges from the pandemic, its boss told Reuters on Wednesday. The Volkswagen-owned brand said it had not faced major disruption from Britain's exit from the European Union nor from a shortage of semi-conductor chips, which has forced some automakers to halt or reduce production. Based in Crewe, northern England, the over century-old marque made a small profit in 2020, when its factory was forced to close as Britain entered its first national lockdown, and hopes to build on that this year. "The order bank at the beginning of this year was 50% higher than it was at the beginning of last year," Chief Executive Adrian Hallmark said in an interview. "China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations." The firm sold 11,206 cars in 2020. Related Video:

2022 Bentley Flying Spur Odyssean Edition launches the hybrid in style

The 2022 Bentley Flying Spur Hybrid will be the second plug-in hybrid in the company's lineup. And the brand is bestowing it with a special model called the Odyssean Edition to kick it off. It has some unique interior features that Bentley claims are more sustainable, but we would argue they don't do much to make the big sedan particularly green, at least not beyond its hybrid nature. Set that aside, though, and the Odyssean Edition is still a nice machine. The interior is the highlight of the Odyssean Edition, and in particular, the contrast stitching used on the seats. They've been dyed so that they start dark on the outer edges and fade to a lighter tone in the center. Bentley says this is the first time this stitching design has been used on a production car, with it originally appearing on the EXP 100 GT concept car. The rest of the interior is covered in natural leather (supposedly for its longevity), natural finish Koa wood (supposedly for less lacquer use) and some 100% wool spun into tweed panels on the backs of the front seats. You can get other Bentleys with leather and natural-finish wood, so they aren't really an extra step toward sustainability. On the outside, the Odyssean Edition is distinguished by champagne-colored accents on the 21-inch wheels, as well as the lower chrome and headlight and taillight surrounds. A badge also appears on the rear pillar. Bentley recommends six paint colors to match the accents, but if you really want to, you can pick from anything in the Bentley color range. Customers can also add options to the Odyssean Edition. We're a little surprised that some of those options include fairly common features such as ambient lighting, puddle lights, lane-keep assist, adaptive cruise control and a head-up display. But less common options include a leather headliner, light-up hideaway hood ornament, 3D diamond upholstery on door panels (shown in the gallery), revolving center display, wool carpeting and night vision. Availability and pricing were not announced. We would expect it to go on sale by the end of the year like regular Flying Spur Hybrids. And like those standard cars, the Odyssean Edition gets the same twin-turbo 2.9-liter V6 hybrid making 536 horsepower and 553 pound-feet of torque. Range from its 14.1-kWh battery is estimated at more than 25 miles. Related Video: Byron plays rich in the 2021 Bentley Flying Spur V8 | Autoblog