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Bentley will race Pikes Peak for the first time — in a Bentayga SUV

Bentley is throwing its hat in the ring for the Pikes Peak International Hill Climb first time, saying it's targeting a new SUV race record with its Bentayga. The British luxury marque will enter the W12 version, not the slightly less-powerful V8 version that it recently unveiled, when the Race to the Clouds takes place June 24. The brand's motorsports department in Crewe, England, is working to develop the vehicle for the 12.42-mile assault under the direction of motorsports director Brian Gush. They'll be working with a 2017 model and its 6.0-liter W12 engine, which makes 600 horsepower and 664 pound-feet of torque and goes 0 to 60 in 4 seconds, its all-wheel-drive transmission, four-mode adjustable air suspension and its 48-volt active anti-roll system. A driver will be announced later. Bentley's motorsports efforts have mostly focused on GT3 versions of its Continental GT coupe, which have a 4.0-liter twin-turbocharged V8 powering the rear wheels and goes on sale in June, and on special-edition models like the Continental 24. So it'll be interesting to see how the motorsports crew tunes the Bentayga, which debuted back in 2015 as the brand's first production SUV and the fastest, most powerful entrant in its segment. The Broadmoor Pikes Peak International Hill Climb is a grueling race up the famed mountain near Colorado Springs, featuring 156 corners and a finish line at 14,115 feet above sea level. This year will be the event's 96th running.Related Video: Featured Gallery 2016 Bentley Bentayga: First Drive View 36 Photos Image Credit: Bentley Motorsports Bentley SUV Luxury Performance pikes peak bentley bentayga Sport Utility

New 2020 Bentley Bentayga Speed tops out at 190 mph

To the surprise of no one, Bentley is applying the Speed treatment to its SUV offering, the Bentayga, which has become the brand's bestseller. Ever since it first appeared on the 2007 Continental GT, Bentley's Speed variants have denoted higher performance, and the 2020 Bentley Bentayga Speed becomes the top-performing Bentley SUV. It wrings an additional 26 horsepower out of the W12 engine, for a new total of 626 hp.The torque figure of 664 pound-feet (at 1,350 rpm) is unchanged. Those extra ponies are enough to help the new model live up to its billing, with a stated top speed of 190 mph, against 187 mph for the standard W12. With that figure, Bentley claims the mantle of fastest SUV, although Volkswagen Group corporate cousin Lamborghini might have something to say about that, since it claims the same 190-mph V-max for the new Lamborghini Urus. Bentley's factory 0-to-62-mph time is 3.9 seconds, down from 4.1 for the standard Bentayga W12. (That pesky Urus claims 3.6 seconds for the same measure.) Bentley says the W12 engine in the Speed also has a more extroverted exhaust note at start-up and during downshifts. The 48-volt electronic anti-roll system (Bentley Dynamic Ride) is standard. Just as in other Bentaygas, there are four on-road drive modes — and an additional four off-road — with the most aggressive, Sport, recalibrated for Speed duty. The suspension tune is also firmer. As on the V8 and standard W12 models, carbon-ceramic brakes are optional, although there may be a greater call for them here given the Speed's performance capabilities. Visually, the Speed is denoted by darkened front grilles, headlamps, and taillamps. The body also features rocker panel extensions and a liftgate-mounted rear spoiler. Speed-specific 22-inch 10-spoke wheels are available in three finishes. Inside, the Speed debuts Alcantara upholstery (with all-leather a no-cost option), and also features more extensive contrast stitching, illuminated door sill plates, and various "Speed" logos. Both the four- and five-person seating configurations are available. Pricing has not been released, but if you have a need for the Speed, expect to pay more than the $229,100 you'd cough up for a standard W12 Bentayga. Dealers are taking orders now, with U.S. deliveries set to start in the third quarter of 2019. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.