2010 Bentley Continental Gt Speed Coupe 2-door 6.0l on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley collectors upset about planned run of 12 continuation cars

Bentley's grandiose plan to recreate one of its oldest and most emblematic race cars has summoned a dark cloud of disapproval from a group of wealthy collectors, including some who own the real thing. Several high-profile enthusiasts, like Ralph Lauren, jointly sent company boss Adrian Hallmark a letter to voice their concerns. The project started in 2019, when Bentley announced it would make 12 replicas of the four 1929 Team Blower models built and raced by Sir Tim Birkin. The dozen racers were spoken for in record time, and owners-to-be are currently working with the company's Mulliner division to configure their car. Bentley isn't the only carmaker dabbling in continuation cars — Jaguar and Aston Martin have notably brought back classics in recent years — but its project is the only one that has generated strong, vocal opposition from the enthusiast community. The recreation cars threaten to "dilute that special admiration and awe that can only come from viewing and embracing the genuine article," according to the letter sent from Hallmark. It was signed by Lord Bamford, Evert Louwman, and William Connor, among other collectors. Simon Kidston, a classic car specialist whose uncle won the 1930 edition of the 24 Hours of Le Mans behind the wheel of a Bentley Speed Six, opined the recreations will devalue the real cars they're modeled after. He also accused Bentley of turning into a poacher. Bentley isn't overly worried about the complaints. "After much research and discussion with a number of the stakeholders (vintage Bentley owners, restorers, specialists, plus a selection Bentley Drivers Club and Benjafield Club members), we tested the idea of making an official Continuation Series based on our plans for a sole recreation, and were overwhelmed with the positivity of the response. While we heard some similar concerns to those expressed in the letter, the vast majority of feedback was hugely supportive of the project," a company spokesperson told Autoblog. The firm added the continuation cars will not be painted in the same color combinations as the four original racers so they'll be instantly recognizable as replicas. Production and deliveries will carry on as planned, then. Related Video:

Bentley's first EV will be an SUV arriving in 2025 on Audi Project Artemis platform

The first electric Bentley is going to be an SUV, and it will arrive in 2025, according to a report recently published by Car Magazine. It will also be an Audi collaboration, but this second bit of news comes as very little surprise given the companies live under the same roof in the VW Group. When Car questioned Bentley CEO Adrian Hallmark concerning the body style the first EV would take, Hallmark replied, “If you're not in SUVs, you're nowhere.” ThatÂ’s a pretty telling suggestion, and considering the BentaygaÂ’s success, Bentley is smart for heading down the crossover/SUV path first. The next question we have concerns the vitals of the car. What will underpin BentleyÂ’s first big, electric effort? It appears as though Project Artemis is the answer. WeÂ’ve seen rumors and reports flying around about this Audi-led project previously. ItÂ’s been suggested that both Bentley and Porsche would be taking a bite, and these previous reports are ringing true. “With our current cars, we had to get into the engineering largely after they [the platforms] had been done,” Hallmark told Car. “The difference now is that with Artemis we're right in there at the beginning, helping define it. We're not leading it, but we're going to be a beneficiary of it” Audi has previously said the Artemis project/platform would be ready for prime time by 2024, so Bentley clearly already has its foot in the door if it intends to release a car in 2025 on the same chassis.  “Looking forward to electrification, we're going to have closer synergies with Audi,” Hallmark said. “But we will continue to have strong relationships with both brands [Audi and Porsche], and we see this as an opportunity, not a risk. No question – we are electrifying. And we need to find the best way to fast-track that, and to lead the technology charge.” Advanced Level 2 autonomous tech is expected to land with this platform, and we suspect there will be many other enhancements made even above and beyond what is currently possible with the PPE platform (underpinning both the Taycan and E-Tron GT). Artemis is also a project designed to yield much larger electric vehicles than what the VW Group currently has to offer. That fits BentleyÂ’s vision of a flagship SUV, and itÂ’ll also work nicely with a giant Audi offering.