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2017 Bentley Mulsanne Speed is more ostentatious than ever

As it was, the Bentley Mulsanne was a pretty bold and ostentatious (and totally awesome) show of luxury. It was big and brutal in a classically British way, but it was also outperformed and out-teched by more modern (and cheaper) luxury sedans from Mercedes-Benz, BMW, and even Audi. Buying one was a classic case study in vehicular statement-making, a vote for old-school refinement instead of modern gee-whizzery. Bentley clearly recognized that fact, because it's doubled-down on the big Mulsanne's aristocratic, give-no-craps demeanor as part of its latest aesthetic update. We love it. For one, the car on display in Geneva is painted is painted in an eye-catching (and questionable) metallic yellow-green. It is not subtle, but weirdly, it kind of works. The new, even more imposing grille is similarly blunt. It's been stretched three inches and is now home to polished stainless steel vanes. As we explained in our original post on the Mulsanne, the new headlight arrangement seeks to eliminate the "droopiness" of the current car. The LED units largely succeed, while somehow giving the front end an even snootier look. Styling changes elsewhere are subtler, which is to say there's still no mistaking the Mulsanne for anything else. The tail gets tasteful new LED lights, while changes along the long, smooth profile look to be nonexistent. It's a similar story in the cabin, which is a place filled with leather, chrome, and wood. It's proper and restrained, in contrast to the look-at-me face. But don't let the handsome and clean interior fool you – the only thing less subtle than the Mulsanne's new front fascia is the performance of this Speed variant. The 6.75-liter, twin-turbocharged V8 continues to reside under hood, turning out 530 horsepower and 811 pound-feet of torque. That's good for a 4.8-second 0-60 time and a 190-mile-per-hour top speed. Those are impressive figures for a genuine sports car, but they're just hilarious in a vehicle the size of a New York City apartment and the weight of a piece of construction equipment. The Mulsanne is an unnecessary, silly vehicle – a Mercedes-AMG S65 is a much better value. But simply put, few cars make such a bold statement about your wealth and power.

Bentley Mulsanne EWB China Edition ironically celebrates London

Bentley's versed in special editions for China, although it's been a while since we last saw one. In 2010, the English automaker released the Continental GT Design Series China and Flying Spur Speed China, following that up a year later with the Linley Continental Flying Spur that was limited to a mere 10 units. This time around, 15 Chinese buyers get the chance to order the Bentley Mulsanne Extended Wheelbase China Edition in any color they want so long as it's black. This being a product of Bentley's Mulliner bespoke division, though, buyers do get a choice of two special blacks. Onyx black imbues the abyssal shade with "a hint of dark blue" as well as darker tones, resulting in the "deepest black finish offered by Bentley." Mulsanne shoppers who like their blacks a bit more uplifting should opt for Black Velvet, said to be "a richer black-based finish" shot through with red pigments, creating a color recalling black cherries. Both hues are hand-applied, as is the gold fine line running along the Mulsanne's shoulder. Further exterior highlights comprise the chrome Serenity grille with a double-diamond quilt pattern, a Union Jack on the C-pillar, 21-inch and 14-spoke polished Radiance wheels, exclusive welcome lamps, and polished, stainless steel Mulliner sill plates.  Three vogue, two-tone interiors will be available, in either Fireglow with Imperial Blue, Newmarket Tan with Burnt Oak, or Shortbread with Redwood. Crewe artists embroidered the hide covering each seat with "an expressive interpretation" of London's skyline that includes widely recognizable sights: Tower Bridge, the London Eye Ferris wheel, the Shard and Gherkin towers, and The O2 arena. The same design is inlaid into the chosen veneer on the passenger's side.   The 6.75-liter turbocharged V8 with 506 hp and 752 pound-feet of torque goes untouched. Bentley will share pricing only with the 15 souls ready to purchase, but the standard sedan starts at more than 5 million yuan, or almost $750,000 American. Buyers would be advised to have a Bentayga on hand to convey the funds to the dealership.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.