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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley rolls out Shaheen edition Mulsanne in Dubai

Bentley doesn't do quite as many special editions for local markets as Rolls-Royce does, and when it does, they're usually based on the Continental range. But the new Shaheen edition which Bentley unveiled at the Dubai Motor Show is based on its flagship sedan, the Mulsanne.
Named for and inspired by the Shaheen eagle, the special Mulsanne is distinguished by two-tone Tungsten and Onyx paint, with Magnolia and Beluga leather and dark burr walnut trim inside. It comes already upgraded to the Mulliner Driving Specification, which includes 21-inch alloys, diamond-quilted leather and adjustable suspension and steering.
Of course there are special logos inside and out, and sheikhs ponying up the unspecified premium can also opt for iPad picnic tables, onboard wifi, glass sunroof and a bottle cooler for chilling the champagne that, somewhat ironically, is haram - forbidden under Sharia law that governs many of the countries where Bentley is selling this car.

Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.