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Ultra-luxury automakers like Bentley and Rolls-Royce need to hurry up with EVs

In the five years that I've worked at Autoblog, I've read a lot of press releases. They're all pretty flowery and self-serving, but the ones that go the extra distance with lavish words and pompous phrasing tend to come from the most luxurious brands, Bentley and Rolls-Royce. And something that they both love talking about is sustainably sourced materials for their vehicles. The descriptions read like they've seen the light about using resources responsibly. That would be great, except for one thing: There's nothing sustainable about multi-ton land yachts with eight or more cylinders. Only one of Bentley's models can be had with fuel economy better than 20 mpg combined when running on gasoline, and guess what, it's not one of the brand's two plug-in hybrids (which are to be commended, but still seem half-hearted when we're talking serious sustainability). And Rolls-Royce is even worse without a single model even hitting 15 mpg combined. These automakers should have at least one EV model apiece. Apparently, there are some coming, but they're still years away, and that frankly shocks and frustrates me for a number of reasons. One of the big ones is that these brands couldn't be better suited to electric propulsion. What makes these cars impressive is their refinement and performance. You can't get much better in either of those categories than with beefy electric motors, which provide nearly silent operation with no gear changes and enormous power and torque ratings. And it's all achievable with a lot less effort than making an 8- or 12-cylinder internal combustion engine quiet and smooth. Sure, battery technology is complicated, and it's expensive and heavy, but all of that is covered by these brand's typical products. They can command prices that would easily absorb the cost of batteries. And the size and weight of current cars mean that loading them up with batteries to achieve range comparable to their gas models wouldn't be a problem, either. Heck, that's the exact strategy being used by GM and Ford to get huge range in their electric trucks. 2020 Porsche Taycan Turbo S View 41 Photos And the cost of the EV technology shouldn't even be that great for Bentley or Rolls-Royce, since they're both owned by companies that are leaders in electric car development with existing technology and the ability to spread costs out over various brands.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

At St. Moritz, the Ferraris and Bugattis are small wonders

The Little Car Company is once again taking to glitzy St. Moritz in the Alps to show off an array of scaled-down automotive classics that will include a Bugatti Baby II, Ferrari Testa Rossa J (for junior) in both base and Pacco Gara models, and an Aston Martin DB5 Junior. The elegant, electrified miniatures, all available for test drives, will be assembled at the upcoming International Concours of Elegance at St. Moritz this Friday and Saturday to entertain the rich and famous, and others perhaps not so well positioned. The Little Car Company is a U.K.-based firm that has re-created everything from a pint-sized Bugatti Type 35 to a life-sized dune buggy based on a Tamiya R/C kit from the 1980s. Their cars run on electric power. Other models are put on static display, and one of those at St. Moritz is to be its newly launched Bentley Blower Jnr. "A step into new territory for the brand," the company says, the Blower Jnr is an 85 percent scale electric version of the British manufacturer's legendary original, and is The Little Car Company’s first road-legal automobile. Said CEO Ben Hedley, "This year will be the third time that we have participated in this wonderful event, so it is only right that we bring even more unique pieces for guests to get behind the wheel of, but also that we bring something new for guests to look at: the Bentley Blower Jnr." Operating for about five years, the Little Car Company hand-builds licensed products in entertaining partnerships with some elite manufacturers. Its cars are aimed mainly at collectors but can be driven. Among its recent offerings, the Testa Rossa was launched in 2021 as a 3/4-scale replica of the legendary "red head,” powered by a 12kW battery and able to reach a top speed of 47 mph, Little Car Company planned to build only 299 examples of the Testa Rossa. One of them was on display at Harrods in London just before Christmas, priced at just about $100,000. A terrific gift, but youÂ’ll need a bigger tree.   Featured Gallery The Little Car Company at St Moritz Design/Style Aston Martin Bentley Bugatti Ferrari Electric